This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.
Introduction: Critical Traditions
James F. Hamilton and Robert Bodle
Part I: Critical Political Economy
1. Marketers Influence on Media: Renewing the Radical Tradition for the
Digital Age
Jonathan Hardy
2. App Advertising: The Rise of the Player Commodity
David Nieborg
3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on
the Work of Signification
Brice Nixon
4. Contradiction and Crisis: The Political Economy of Promotional
Authenticity
James H. Wittebols
5. Toward a Critical Ecological Theory of Advertising
David Park
Part II: Ideology Critique
6. On the Futility of Advertising Critique: Searching for Alternatives
Olga Fedorenko
7. Art for Fun and Profit: The Political Aesthetics of Advertising
Nicholas Holm
8. Control and the Rhetoric of Interactivity in Contemporary Advertising
Theory and Practice
Chris Miles
9. Captains of Habit Formation: Marketers Emerging Models of Mind
Anthony Nadler and Lee McGuigan
10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data,
and Power
Robert Bodle
Part III: Critical Textual Analysis
11. Signification Advertising and Its Evolution
Felip Vidal Auladell
12. Advertising and Photography in a Culture of Photo Sharing
Iben Bredahl Jessen
13. Towards a Critical Advertising Pedagogy: Defying Childrens Reasoning on
Advertising
Silke Lissens and Joke Bauwens
Part IV: Critical Discursive/Rhetorical Analysis
14. Mimicry as Analytical Category in Critical Advertising Research
Nils S. Borchers
15. Class and Advertising
Matthew P. McAllister and Anna Aupperle
16
James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton.
Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010.
Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.
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