This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. The goal of the book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.
This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. It addresses whether proactive environmental strategy and innovation are integrated with a firm’s performance. The goal of this book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.
The authors offer significant insight into how internal - life cycle design - and external - image and reputation - innovation strategies serve to mediate and possibly reinforce one another by investigating the relationship between proactive environmental strategy and innovation in relation to firm performance. The book includes empirical research, case studies and real-world examples as well as lessons learned from the successful and unsuccessful transformation initiatives of numerous international companies.
This book is primarily aimed at an academic audience of scholars, researchers and advanced students in the fields of finance, economics, sustainability, innovation and environmental studies and will also appeal to practitioners and industry experts in these areas.
1. Sustainable Development Innovation and Proactive Environmental
Strategy
2. Green management with environmental strategies for corporate
sustainability and firm performance
3. Green Management Strategy and Firm
Performance: ESG Perspective
4. Challenges for Environmental Regulation to
Achieve the Green Performance of Enterprises
5. Corporate Venturing and
Sustainable Innovation in India: Expert Opinions and Case studies
6. Paint
The Town Green: Understanding Green Washing from The Perspective of IPRs,
Taxation Law and ESG
7. Crucial Insights into ESG Reporting: Empowering
Sustainable Practices
8. Behind the Fallout: Environmental Strategy and
Innovation Gone Awry
9. Linking Proactive Environment Strategy to Corporate
Firm Performance: Review of the state of research and way ahead
10. Unveiling
the Future of Business Success: Integrating Environmental and Sustainable
Criteria through Business Cases
11. Sustainable Innovation and Environmental
Strategies: Case Studies from Indian Companies
12. Transformative Mergers: A
Roadmap for Sustainable Corporate Growth in Indian Public Sector Banks
13.
From Policy Pitfalls to Profitable Pathways: Unveiling Sustainable Innovation
14. Exploring the Relationship Between Innovation Types and Firm Performance:
Key Factors Influencing Environmental Innovation
15. Leveraging Artificial
Intelligence for Environmental Sustainability
16. Financial Innovation and
Sustainability: Proactive Environmental Strategies for Corporate Success
17.
The Sustainable Supply chain: AI for transparency and efficiency in
Eco-Conscious Business Practices
18. Leading with Innovation: Proactive
Environmental Strategies for Sustainable Development
Sonal Trivedi is an Associate Professor, School of Management & Commerce, Manav Rachna University, Faridabad, Haryana, India.
Balamurugan Balusamy is an Associate Dean student at Shiv Nadar University, Delhi-NCR.
Krishnaraj Nagappan (Member, IEEE) is a Professor in the Department of Networking and Communications, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, India.
Dinesh Krishnan Subramaniam is an Assistant Professor with CSE at the B V Raju Institute of Technology, India.
Daniel Arockiam is Associate Professor in Computer Science & Engineering at the Amity School of Engineering and Technology (ASET), Amity University Madhya Pradesh, India.
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