| About the Authors |
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ix | |
| Contributors |
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xi | |
| Foreword |
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xiii | |
| Preface |
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xvii | |
| Part I: Food Tourism And The Tourist |
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3 | (21) |
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3 | (2) |
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Consumer Awareness of Food Tourism |
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5 | (1) |
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Key Drivers of Culinary Tourism - A Consumer Perspective |
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5 | (3) |
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Key Drivers for Food Tourism - A Farmer Perspective |
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8 | (2) |
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10 | (6) |
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16 | (1) |
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16 | (1) |
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Should a Business be in Food Tourism? |
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17 | (2) |
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Should the Public be Allowed on Your Farm? |
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19 | (1) |
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Developing a Culinary Tourism Strategy and Action Plan |
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20 | (1) |
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21 | (3) |
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24 | (17) |
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24 | (2) |
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Understanding Today's Consumer |
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26 | (1) |
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27 | (1) |
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What are Food Tourists Doing? |
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28 | (2) |
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Engage with Children - They Are Your Future |
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30 | (2) |
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Getting To and Around a Region and its Culinary Facilities |
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32 | (4) |
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36 | (5) |
| Part II: Farm Produce And Agritourism |
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3 On-Farm Marketing and Activities |
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41 | (36) |
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41 | (1) |
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Farm Gate Sales/Roadside Stands |
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41 | (1) |
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42 | (3) |
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Farm Shops or Farm Markets |
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45 | (16) |
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61 | (2) |
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63 | (3) |
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66 | (1) |
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67 | (1) |
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Cooking or Culinary Schools on the Farm |
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67 | (3) |
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Long Table Dining on the Farm |
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70 | (1) |
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70 | (1) |
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71 | (1) |
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71 | (2) |
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73 | (1) |
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74 | (1) |
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The Labour Challenge — it Could be WWOOFers |
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75 | (1) |
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75 | (2) |
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4 Off-Farm Marketing and Retailing |
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77 | (33) |
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77 | (1) |
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Pop Up Everywhere and Anywhere |
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77 | (2) |
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79 | (1) |
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80 | (1) |
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Farmers' Markets/Farm Markets |
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81 | (18) |
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99 | (1) |
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100 | (1) |
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100 | (1) |
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101 | (2) |
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103 | (1) |
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Victorian Walled Gardens and Potagers |
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103 | (1) |
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Urban Orchards/Community Orchards |
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104 | (1) |
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105 | (1) |
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Providores/Specialist Food Retailers |
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106 | (2) |
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108 | (2) |
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5 Agri-Entertainment or Agri-Tourism |
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110 | (28) |
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110 | (3) |
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Agri-Entertainment Activities |
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113 | (2) |
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On-Farm Entertainment Activities |
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115 | (6) |
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121 | (8) |
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Icon Food Tourism — The Giant Pineapple to Gillie Racing |
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129 | (1) |
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Traditional Crafts, Foods and Cooking Techniques |
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130 | (3) |
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Food Factories and Museums |
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133 | (1) |
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Old-Fashioned Candy Stores |
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133 | (1) |
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Further Information for Agri-Tourism |
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134 | (2) |
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136 | (2) |
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138 | (11) |
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138 | (1) |
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139 | (1) |
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140 | (2) |
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142 | (1) |
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142 | (2) |
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144 | (1) |
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145 | (4) |
| Part III: Food Tourism — The Wider Picture |
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7 Independent Garden Centres and Nurseries |
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149 | (5) |
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149 | (2) |
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The Value of Independent Garden Centres to Food Tourism |
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151 | (1) |
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152 | (1) |
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153 | (1) |
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154 | (27) |
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154 | (1) |
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Where do Food Tourists Start? |
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154 | (2) |
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156 | (1) |
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157 | (3) |
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Culinary Tourists Want To Eat Local |
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160 | (4) |
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164 | (1) |
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165 | (1) |
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165 | (1) |
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166 | (1) |
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166 | (1) |
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167 | (1) |
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Food Tourism Cluster Food Offers |
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168 | (1) |
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168 | (1) |
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'Comedy of Errors' Restaurants |
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169 | (1) |
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170 | (1) |
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171 | (5) |
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176 | (5) |
| Part IV: Marketing And The Future |
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181 | (39) |
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181 | (2) |
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Developing a Tourism Product |
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183 | (2) |
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185 | (3) |
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Interruption versus Permission Marketing |
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188 | (2) |
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190 | (1) |
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191 | (2) |
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Developing Marketing Tools |
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193 | (1) |
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194 | (8) |
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Distribution Points for Information |
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202 | (1) |
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203 | (3) |
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Social Media Marketing Tools to Help Grow Your Business |
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206 | (12) |
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218 | (1) |
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218 | (2) |
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10 The Future of Food Tourism |
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220 | (7) |
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220 | (1) |
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Food Tourism Accreditation |
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221 | (3) |
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The Future Will Include the Past |
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224 | (1) |
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225 | (2) |
| Appendix 1: Culinary, Retail and Tourism Terms |
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227 | (2) |
| Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community |
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229 | (2) |
| Further Reading |
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231 | (2) |
| Index |
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233 | |
Rohkem infot CABI e-raamatute kohta