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E-raamat: Franchising: An International Perspective [Taylor & Francis e-raamat]

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  • Formaat: 272 pages
  • Ilmumisaeg: 03-Oct-2002
  • Kirjastus: Routledge
  • ISBN-13: 9781315015576
Teised raamatud teemal:
  • Taylor & Francis e-raamat
  • Hind: 240,04 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 342,91 €
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  • Formaat: 272 pages
  • Ilmumisaeg: 03-Oct-2002
  • Kirjastus: Routledge
  • ISBN-13: 9781315015576
Teised raamatud teemal:
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
Acknowledgments vii
Introduction and Background 1(8)
SECTION ONE Franchising: a conceptual overview 9(38)
Franchising as an Entrepreneurial Venture form
13(6)
Frank Hoy
Scott Shane
Colas, Burgers, Shakes and Shirkers: Towards A Sociological Model of Franchising in the Market Economy
19(28)
John Stanworth
James Curran
SECTION TWO Franchising as an organizational form 47(74)
The Theory of the Firm and the Structure of the Franchise Contract
49(11)
Paul H. Rubin
The Choice of Organizational Form: The Case of Franchising
60(21)
James A. Brickley
Frederick H. Dark
Franchising: Firms, Markets, and Intangible Assets
81(22)
Richard E. Caves
William F. Murphy II
Power in a Channel of Distribution: Sources and Consequences
103(18)
Shelby D. Hunt
John R. Nevin
SECTION THREE Survival and growth rates in franchising 121(88)
Franchising: Promises, Problems, Prospects
127(14)
Shelby D. Hunt
Survival Patterns Among Newcomers to Franchising
141(22)
Timothy Bates
Franchising Growth and Franchisor Entry and Exit in the us Market: Myth and Reality
163(25)
Francine Lafontaine
Kathryn L. Shaw
Towards a Model of Franchise System Development
188(21)
Callum Floyd
Graham Fenwick
SECTION FOUR The franchise system ownership-redirection debate 209(44)
Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?
213(14)
Alfred R. Oxenfeldt
Anthony O. Kelly
Competitive Advantage Variation Over the Life Cycle of a Franchise
227(7)
Charles M. Lillis
Chem L. Narayana
John L. Gilman
What we know About Ownership Redirection in Franchising: A Meta-Analysis
234(19)
Rajiv P. Dant
Audhesh K. Paswan
Patrick J. Kaufmann
Index 253


Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.