Provides information for product designers, software developers, and graphic designers on how to create measurably better user experiences, covering such topics as creating and documenting goals, strategies, objectives, and tactics; using quantitative and qualitative methods to understand usage and test with users; and employing psychology and human factors to drive design decisions.
This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.
If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas:
- Creating and documenting goals, strategies, objectives, and tactics
- Defining or refining personas based on your measurable objectives (OKRs)
- Creating and iterating on scenarios based your prioritized personas
- A team approach to defining the product and roadmap to address critical use cases
- Team based divergent ideation and solution exploration
- Team based convergent solution definition
- Wireframing potential solutions for rapid research and iteration
- Using quantitative and qualitative methods to understand usage and test with users
- Exploring approaches to taxonomy and information architecture
- Using psychology and human factors to drive your design decisions
- Developing performant, accessible, maintainable experiences
- Using analytics to measure the results and inform the next iteration
- How this process differs based on the size of the company or team that is employing it
| Introduction: The Golden Butter Knife |
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xv | |
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1 | (30) |
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What Are We Trying to Do and How Will We Know If We Did It? |
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1 | (30) |
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31 | (28) |
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Who Are We Designing This For?--Personas/User Segments |
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31 | (7) |
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What Do They Need?--Scenarios |
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38 | (4) |
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When Will We Design and Build It?: The Product Roadmap |
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42 | (17) |
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59 | (36) |
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Scannability, Readability, Comprehension |
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62 | (1) |
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Using the Inverted Pyramid Model for Content |
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63 | (2) |
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65 | (2) |
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67 | (2) |
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69 | (5) |
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74 | (1) |
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74 | (2) |
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The F, Z, and Other Gaze Patterns |
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76 | (1) |
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77 | (9) |
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86 | (2) |
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88 | (2) |
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90 | (4) |
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94 | (1) |
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95 | (12) |
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Framework-itis and Code Bloat |
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98 | (1) |
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Testing across Platforms, Browsers, and Devices |
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99 | (3) |
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102 | (3) |
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105 | (2) |
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107 | (16) |
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107 | (3) |
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110 | (1) |
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Conversions and Micro Conversions |
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111 | (2) |
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Be Curious and Analytical |
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113 | (2) |
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115 | (1) |
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115 | (2) |
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Reverse Path Analysis to Understand Failure |
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117 | (1) |
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Being Misled by Your Data |
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118 | (1) |
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119 | (1) |
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Ease the Fear of Change with A/B Testing |
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120 | (1) |
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Some Helpful Tools of the Trade |
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121 | (1) |
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122 | (1) |
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123 | (12) |
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123 | (1) |
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124 | (1) |
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125 | (1) |
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126 | (2) |
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128 | (2) |
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130 | (2) |
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132 | (1) |
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133 | (2) |
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Ch 7 Make These Methods Work for You |
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135 | (44) |
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Starting with a Greenfield Project or at a Startup |
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135 | (1) |
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136 | (18) |
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154 | (14) |
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Working within an Established Company |
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168 | (8) |
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176 | (3) |
| Index |
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179 | |
KEVIN C. BRAUN is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods.
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