E-raamat: Handbook of Magazine Studies [Wiley Online]

"The past two decades have witnessed increased scholarly interest in new media and social media, which encompass some of the aspects of the magazine format--especially in creating and maintaining interpretive communities. Yet, despite the hope that the impact of the web and digital technologies would inspire new trajectories in magazine research, few magazine studies are being published in academic journals or presented at academic conferences. The handbook will address the need for more theoretically grounded magazine research that is also socially and historically contextualized. It will begin to formulate the field of magazine studies, which has been and will be of interest to scholars from the fields of journalism, communication, critical and cultural studies, literary studies, sociology, history, business, and education"--

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series

The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience.  This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact.

Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book:

• Discusses media theory, academic research, and real-world organizational dynamics
• Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies
• Features in-depth case studies of magazines in international, national, and regional contexts
• Explores issues surrounding race, ethnicity, activism, and resistance

Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.