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E-raamat: Hotel Manager's Handbook: 189 Techniques for Achieving Exceptional Guest Satisfaction [Taylor & Francis e-raamat]

(Virginia Polytechnic Institute and State University, Blacksburg, USA),
  • Formaat: 256 pages
  • Ilmumisaeg: 15-Dec-2015
  • Kirjastus: Apple Academic Press Inc.
  • ISBN-13: 9780429161230
  • Taylor & Francis e-raamat
  • Hind: 373,91 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 534,15 €
  • Säästad 30%
  • Formaat: 256 pages
  • Ilmumisaeg: 15-Dec-2015
  • Kirjastus: Apple Academic Press Inc.
  • ISBN-13: 9780429161230

This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page—a useful feature for busy managers.

About the Authors vii
Introduction 1(4)
Section I Enabling the Service Experience
5(56)
1 Frontline Employee Recruitment and Selection
7(18)
2 Frontline Employee Training
25(26)
3 Frontline Employee Feedback and Evaluation
51(10)
Section II Delivering the Service Experience
61(110)
4 The Check-In Experience
63(24)
5 The Guestroom Experience
87(22)
6 The Public Space Experience
109(28)
7 The Food and Beverage Experience
137(20)
8 The Check-Out Experience
157(14)
Section III Managing the Critical Drivers of Service Scores
171(38)
9 Service Failure Recovery
173(16)
10 Forecasting and Contingency Plans
189(8)
11 Perceived Waiting Times
197(12)
Section IV Creating and Maintaining a Service Culture
209(34)
12 Frontline Employee Incentives
211(12)
13 Signals of Training Transfer
223(8)
14 Closing the Loop by Acting Upon Guest Feedback
231(12)
Concluding Remarks 243(2)
References 245
Vincent P. Magnini, Carol J. Simon