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E-raamat: Hotel Manager's Handbook: 189 Techniques for Achieving Exceptional Guest Satisfaction

(Virginia Polytechnic Institute and State University, Blacksburg, USA),
  • Formaat: PDF+DRM
  • Ilmumisaeg: 06-Jan-2016
  • Kirjastus: Apple Academic Press Inc.
  • Keel: eng
  • ISBN-13: 9781771883498
  • Formaat - PDF+DRM
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 06-Jan-2016
  • Kirjastus: Apple Academic Press Inc.
  • Keel: eng
  • ISBN-13: 9781771883498

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This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page—a useful feature for busy managers.

Arvustused

"This is a handy book that deserves a spot on any hotel manager's bookshelf. It is loaded with practical and clever recommendations that, if implemented, will result, simply and clearly, in better run hotels. Experienced and new managers alike will find the book's well-organized and clearly explained recommendations provide a must-do list of strategies, tactics, and training tools that will prove tremendously valuable as they seek to improve their property's operations and profitability. I highly recommend the handbook and commend the authors on producing a management book that is so highly readable and action-oriented." Stephen W. Litvin, Professor, Hospitality & Tourism Management, College of Charleston, South Carolina

About the Authors vii
Introduction 1(4)
Section I Enabling the Service Experience
5(56)
1 Frontline Employee Recruitment and Selection
7(18)
2 Frontline Employee Training
25(26)
3 Frontline Employee Feedback and Evaluation
51(10)
Section II Delivering the Service Experience
61(110)
4 The Check-In Experience
63(24)
5 The Guestroom Experience
87(22)
6 The Public Space Experience
109(28)
7 The Food and Beverage Experience
137(20)
8 The Check-Out Experience
157(14)
Section III Managing the Critical Drivers of Service Scores
171(38)
9 Service Failure Recovery
173(16)
10 Forecasting and Contingency Plans
189(8)
11 Perceived Waiting Times
197(12)
Section IV Creating and Maintaining a Service Culture
209(34)
12 Frontline Employee Incentives
211(12)
13 Signals of Training Transfer
223(8)
14 Closing the Loop by Acting Upon Guest Feedback
231(12)
Concluding Remarks 243(2)
References 245
Vincent P. Magnini, Carol J. Simon