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Infographics Powered by SAS: Data Visualization Techniques for Business Reporting [Paperback / softback]

  • Format: Paperback / softback, 200 pages, height x width x depth: 235x191x14 mm, weight: 472 g
  • Pub. Date: 24-Apr-2018
  • Publisher: SAS Institute
  • ISBN-10: 1635262801
  • ISBN-13: 9781635262803
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  • Format: Paperback / softback, 200 pages, height x width x depth: 235x191x14 mm, weight: 472 g
  • Pub. Date: 24-Apr-2018
  • Publisher: SAS Institute
  • ISBN-10: 1635262801
  • ISBN-13: 9781635262803
Other books in subject:
Design robust and repeatable business infographics with SAS. With this book, you'll learn to use SAS to produce infographics quickly and clearly, and you’ll step through practical examples that you can apply immediately. You will be able to take complex information and turn it into graphics that enterprise stakeholders and C-level executives will find user-friendly and easy to use.

Create compelling business infographics with SAS® and familiar office productivity tools.A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don’t need deep knowledge of the data. The infographic combines story telling with data and provides the user with an approachable entry point into business data.Infographics Powered by SAS®: Data Visualization Techniques for Business Reporting shows you how to create graphics to communicate information and insight from big data in the boardroom and on social media.Learn how to create business infographics for all occasions with SAS® and learn how to build a workflow that lets you get the most from your SAS system without having to code anything, unless you want to! This book combines the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS and the familiarity of Microsoft Office.
About This Book ix
About the Author xlv
Acknowledgments xv
Part 1: Concepts 1(48)
Chapter 1 Getting Started
3(4)
Introduction
3(1)
Infographics Today
4(1)
The Goal
4(3)
Chapter 2 Visual Tour of Infographics
7(18)
Overview
7(1)
Audience
7(1)
Power of Infographics
8(1)
Origins of Infographics
9(1)
Types of Infographics
10(9)
Artistic Infographics
11(3)
Business Infographics
14(3)
Information Fragments: A Common Subcategory
17(2)
SAS Sees the Value in Infographics
19(6)
Chapter 3 Art versus Science
25(4)
Overview
25(1)
Audience
25(1)
Artistic Freedom versus Communication
26(1)
Traditional Personas
27(1)
Traditional Outputs
27(1)
Spreadsheets
27(1)
Dashboards
28(1)
Reports
28(1)
Email
28(1)
Presentations
28(1)
Infographics
28(1)
Flexible Tools
28(1)
Chapter 4 Changing Technology Landscape
29(4)
Overview
29(1)
Audience
29(1)
Technology
30(1)
Market Trends for Data Visualization
30(1)
API Economy and the Age of Analytics
31(1)
Technology Improvements Continue to Drive Innovation
31(2)
Chapter 5 General Considerations for Designing Infographics
33(8)
Overview
33(1)
Audience
34(1)
Analytics for Everyone
34(1)
Data Visualization 101: The Basics
34(2)
Data Accuracy
34(1)
Storytelling
34(1)
Foundations of Visual Perception
35(1)
Elements of an Infographic
36(1)
Quantitative: Data-Driven Elements
36(1)
Subjective: Creative Elements
36(1)
Designing an Infographic
36(1)
Designing for Audience
37(1)
Designing for the Non-designer
38(1)
Top-Ten Infographic Elements
39(1)
Infographic Toolkit
40(1)
Chapter 6 Data to insight
41(4)
Overview
41(1)
Audience
41(1)
The Challenge: From Data to Insight
41(4)
Exploring the Requirements Continuum
42(1)
Exploring the Roles Continuum
43(2)
Chapter 7 The Platform-a Business Engine
45(4)
Overview
45(1)
Audience
45(1)
SAS and the Analytics Lifecycle
45(6)
Data: Fuel for Decisions
46(1)
Discovery: Make Data-Driven Decisions
46(1)
Deployment: Drive the Business Where It Happens
47(2)
Part 2: SAS Tools and Worked Examples 49(116)
Chapter 8 The Tools: Software Used in this Book
51(14)
Overview
51(1)
Audience
52(1)
Tools Overview
52(1)
SAS Add-In for Microsoft Office
52(3)
Capability Overview
52(2)
Typical Use Cases
54(1)
Tools Used
55(1)
SAS Visual Analytics
55(4)
Capability Overview
55(1)
SAS Visual Analytics Capabilities
56(1)
Typical Use Cases
57(2)
Tools Used
59(1)
SAS Code
59(2)
Design Intent
59(1)
Typical Use Cases
60(1)
Tools Used
61(1)
SAS Studio
61(4)
Capability Overview
61(2)
Typical Use Cases
63(1)
Tools Used
63(2)
Chapter 9 Worked Examples
65(4)
Overview
65(1)
Audience
66(1)
Sample Files
66(1)
Creative Content
66(1)
Tools
67(1)
Ready, Set, Go!
67(2)
Chapter 10 Example 1: SAS and Microsoft PowerPoint
69(16)
Overview
69(1)
Audience
70(1)
Sample Files
70(1)
Getting Started with SAS and Microsoft Office
70(11)
Step Zero Start with a Mockup Design
70(1)
Step 1 Open the Template in PowerPoint
71(1)
Step 2 Connecting to SAS Visual Analytics
72(2)
Step 3 Deciding What Content to Leverage from SAS
74(1)
Report 1: The Sales Performance Dashboard
74(1)
Report 2: Ad Hoc Analysis on Sales Performance
75(1)
Step 4 Unifying the Content Elements
75(3)
Step 5 Adding Elements to the Microsoft PowerPoint Document
78(1)
From the Sales Dashboard: Report 1 Elements
78(1)
From the Data Exploration: Report 2 Element
78(1)
Step 6 The Final Touches
79(1)
Step 7 Share the Infographic
80(1)
Why Use this Approach?
81(1)
Examples Gallery
81(4)
Chapter 11 Example 2: SAS and Microsoft Excel
85(20)
Overview
85(1)
Audience
86(1)
Sample Files
86(1)
Enhance with Analytics
86(19)
Step Zero Create a Strawman Design for the Infographic
86(1)
Step 1 Using SAS and Microsoft Excel
87(1)
Step 2 Working with SAS Visual Analytics Report and Microsoft Excel
88(7)
Step 2a Insert the Heatmap
88(1)
Step 2b Insert the Word Cloud
89(6)
Step 3 Add the Key Values from SAS Visual Analytics
95(2)
Step 4 Using a SAS Stored Process inside Microsoft Excel
97(2)
Step 5 Tell SAS Where to Put the SAS Stored Process Output
99(1)
Step 6 Move the SAS Stored Process Output to the Desired Location in the Infographic
100(1)
Using SAS Code Directly inside Microsoft Excel
100(1)
Step 7 The Final Touches
101(1)
Step 8 Share the Infographic
102(1)
Examples Gallery
103(2)
Chapter 12 Example 3: SAS Visual Analytics Infographic Inspired Dashboards
105(30)
Overview
106(1)
Audience
106(1)
Sample Files
106(29)
Step 1 Start with Your Idea and Rough Design
106(1)
Step 2 Explore Your Data
107(3)
Step 3 Build the Basic Infographic
110(9)
Sales Performance: Set Up Our Basic Infographic
114(1)
Top Container
114(1)
Middle Container
115(2)
Bottom Container
117(2)
Step 4 Add some Approachable Analytics
119(3)
Geo Maps: Bringing Data to Life
119(1)
Add Some Advanced Analytics
119(1)
Add Analytics Objects to Examples
119(3)
Step 5 Add External Graphics
122(4)
Add Custom Data-Driven Content
122(1)
Step 5a Adding the Data-Driven Content: Example using the Condegram
123(1)
Step 5b Adding Data-Driven Content: Third-Party Graphic
124(2)
Step 6 Add Interactivity
126(3)
Step 6a Setting Automatic Actions
126(1)
Step 6b Adding an Additional Data-Driven Content Object
126(3)
Step 7 Share the Infographic
129(1)
Examples Gallery
130(5)
Chapter 13 Example 4: SAS Code to Create Infographics
135(24)
Overview
135(1)
Audience
136(1)
Sample Files
136(1)
Using SAS Code for Data Visualization
136(1)
Example 4.1: Custom Business Infographic Poster
136(9)
Step 1 Design
136(1)
Step 2 Required Elements
137(1)
Step 3 Walking through the Code
138(5)
Step 4 Run Time
143(2)
Example 4.2: Social Media Tiles
145(7)
Step 1 Design
145(1)
Step 2 Required Elements
146(1)
Step 3 Walking through the Code
146(4)
Step 4 Run Time
150(2)
Examples Gallery
152(7)
Chapter 14 Where to Go from Here?
159(10)
Overview
159(1)
Audience
160(1)
Which Approach Do I Choose?
160(1)
Pathways and Training Resources
160(2)
Free Video Library
161(1)
"Ask the Experts" Series
161(1)
SAS YouTube Channel
161(1)
Future Trends
162(1)
Open
162(1)
Motion Infographics
162(1)
Massive Data
162(1)
Real-Time Infographics
163(1)
Age of Automation
163(1)
Crowd Sourcing/Data for Good
163(1)
Hyper-Personalization
163(1)
Evolution of Personal Productivity
163(1)
Closing Comment
163(2)
Bibliography 165(4)
Appendix A: The Data-Why this Data? (Sample Data) 169(8)
Data Overview
169(1)
Data Location
170(3)
Data Enrichment
173(4)
Geographic Data Items
173(1)
Other Data Items
174(3)
Index 177