This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication...Loe edasi...
This book examines the characteristics and context of entrepreneurship in Singapore, referencing new interviews by Singaporean entrepreneurs and their firms. Useful for university teaching and of academic interest, this book will be of relevance to...Loe edasi...
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making....Loe edasi...
This book examines the interplay of legal traditions and linguistic practices and its influence on arbitral awards, opening new avenues of research on this underexplored area of legal discourse....Loe edasi...
This book comprehensively examines the motivations and effects of management buyouts in Japan. Providing a rare view into the Japanese market, this book will be attractive to researchers of corporate finance, mergers and acquisitions, and corporate...Loe edasi...
This book uses invariant properties of human activities to develop a novel theory of value, to help resolve controversies and integrate scholarship from different specialisms. Given its interdisciplinary approach, the book will appeal to any social...Loe edasi...
This book examines how a series of inconceivable developments in the semiconductor industry over the last forty years shaped modern Taiwan....Loe edasi...
Digital Transformation and Cooperatives reimagines the role of cooperatives in an increasingly digitised world.This pioneering volume positions cooperatives as ethical trailblazers capable of redefining technologys purpose anchored in equity, partic...Loe edasi...
This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organiz...Loe edasi...
This book provides an in-depth exploration of corporate social responsibility (CSR) in the authoritarian context. It challenges prevailing CSR frameworks, which largely derive from liberal democratic contexts and overlook how political institutions...Loe edasi...
International Business Growth Strategies for Emerging Markets is a comprehensive introductory guide to taking sustainable business into, and doing business within, the worlds fastest-growing economies. Primarily written to inform undergraduate and p...Loe edasi...
The book provides the reader with tools to solve port-related problems independently in the next phase. Emphasizing economics aspects and decision-making, Port Economics and Business is a vital resource for students and researchers in port economics...Loe edasi...
Terrorist Diversion: A guide to prevention and detection for NGOs is an accessible, pragmatic guide for international NGOs of all shapes and sizes....Loe edasi...
The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism....Loe edasi...
This book offers a timely and insightful look at how political tensions, economic disruptions, and technological advances are reshaping the way goods and services move across borders. A vital resource for students, policymakers, and business executi...Loe edasi...
The nationalism surrounding territorial sovereignty requires a domestic nationalist ecosystem, aka the Nationalist Industrial Complex, to sustain public interest. It focusses on nationalist entrepreneurs representing local merchants who commodify na...Loe edasi...
This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate...Loe edasi...
This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies....Loe edasi...
This book offers readers a comprehensive insight into Chinese negotiation principles, shaped by centuries of cultural tradition and contemporary global business dynamics. It serves as a valuable resource for business professionals, scholars, and pol...Loe edasi...
In an era marked by unprecedented geopolitical uncertainty, Mergers, Acquisitions, and Geopolitical Challenges in the Global Market explores the intricate ways global events shape the landscape of mergers and acquisitions (M&As)....Loe edasi...
