Digital transformation is inevitable. The eras of if and when are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies. Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Dominos Pizza, Deutsche Bahn, LOréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies such as AI. An expertled guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.
Part 1 INTRODUCTION:
1. Introduction Managing Digital Transformation
Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES:
2. Leading
Digital Transformation: Strategies for Sustainable Growth and Competitive
Advantage
3. Understanding digital transformation: A review and a research
agenda
4. The three pillars of the digital transformation: improving the
core, building new business models and developing digital capabilities
5. Big
Data and Analytics: Opportunities and Challenges for Firm Performance Part 3
THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION:
6. Digital
transformation and business models
7. Digital Transformation: Driving
Innovation, Customer Engagement, and Business Model Evolution
8. From
disruptively digital to proudly analog: A holistic typology of digital
transformation strategies
9. Digital transformation, the Holy Grail and the
disruption of business models: Interview with Michael Nilles, Chief Digital
Officer, Henkel
10. The Point of View of a Digital Company
11. Advising
Companies for Digital Transformation
12. LOréal Digital Consumer Operating
System
13. Internal start-ups as driving force in the digitalization of
traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer,
Lanxess Part 4 ARTIFICIAL INTELLIGENCE:
14. Adopting and implementing
Artificial Intelligence
15. How artificial intelligence and the digital
transformation change business and society an interview with venture
capitalist Vinod Khosla
16. Navigating the digital transformation: AIS Role
in redefining business processes, models, and capabilities Part 5 DIGITAL
TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION:
17. Digital
transformation and consumer behavior: how the analysis of consumer data
reshapes the marketing approach
18. Digital transformation and the role of
customer-centric innovation
19. Unlocking Growth: Digitalization in B2B
Marketing
20. Digital challenges in luxury industry
21. The Importance of
Data in Transforming a Traditional Company to a Digital Thinking Company: The
Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST
PRACTICES:
22. Digital Transformation of Manufacturing Firms: Opportunities
and Challenges for SMEs
23. Crafting a legacy: how Loison uses digital
transformation to innovate Italian excellence
24. Supporting pervasive
digitization in Italian SMEs through an open innovation process
25. Upstream
and downstream digital transformation for development CONCLUSION
26. Our road
map to digital transformation
Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.
Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.
Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.
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