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E-raamat: Mastering Mobile Learning - Tips and Techniques for Success: Tips and Techniques Forsuccess [Wiley Online]

  • Formaat: 368 pages
  • Ilmumisaeg: 14-Nov-2014
  • Kirjastus: Pfeiffer
  • ISBN-10: 1119036887
  • ISBN-13: 9781119036883
  • Wiley Online
  • Hind: 57,62 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Formaat: 368 pages
  • Ilmumisaeg: 14-Nov-2014
  • Kirjastus: Pfeiffer
  • ISBN-10: 1119036887
  • ISBN-13: 9781119036883
Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs

In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.

This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides:

  • An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach
  • A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning
  • Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go
  • Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical
  • An overview of the technical aspects of the design and development of mobile learning

Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.

Foreword xi
Tony Bingham
Preface xv
Introduction 1(4)
Chad Udell
Gary Woodill
PART 1 UNDERSTANDING MOBILE LEARNING
5(38)
1 Enterprise Mobile Learning: A Primer
7(8)
Gary Woodill
Chad Udell
2 The Seven Shifts in Enterprise Learning
15(6)
Gary Woodill
3 The Disruptive Nature of Mobile Learning
21(10)
John Feser
4 Why Executives Should Care About Mobile Learning
31(4)
John Feser
5 mLearning Is Not e-Learning on a Mobile Device
35(8)
John Feser
PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING
43(62)
6 The Six Ps of Mobile Learning Strategy
45(14)
Chad Udell
7 The Business Case for Mobile Learning
59(10)
John Feser
8 The New "Nomadism" as a Driver of Mobile Learning
69(4)
Gary Woodill
9 Creating a Mobile Learning Content Strategy
73(4)
Chad Udell
10 Seven Easy and Inexpensive Ways to Launch Mobile Learning
77(6)
John Feser
11 Building Brand Advocacy Through Mobile Learning
83(6)
Scott McCormick
Chad Udell
12 Developing a Mobile Management Strategy
89(12)
Gary Woodill
Scott McCormick
13 Change Management Strategies for Mobile Learning
101(4)
Scott McCormick
PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES
105(80)
14 Categories of Mobile Learning Content
107(4)
Gary Woodill
Chad Udell
15 Unique Affordances of Mobile Learning
111(16)
Gary Woodill
16 Leveraging Geolocation to Make Your Content More Relevant
127(4)
Chad Udell
17 Incorporating Multi-Touch and Gestures into Mobile Learning
131(6)
Chad Udell
18 Storing Preferences and Inferring Intent in Mobile Learning Experiences
137(4)
Chad Udell
19 Using a Mobile Camera as a Powerful Learning Tool
141(4)
Chad Udell
20 Employing Mobile Device Sensors for Enhanced Learning Experiences
145(4)
Chad Udell
21 Alternative Reality Games as Mobile Learning
149(8)
John Feser
22 Using Mobile Games for Sales Training and Assessment
157(4)
Chad Udell
23 Voice and Messaging for Mobile Learning
161(4)
Chad Udell
24 Using Mobile Devices as Research Tools
165(6)
Gary Woodill
25 Performance Support as a Form of Mobile Learning
171(4)
Gary Woodill
26 Mobile Learning in "Third Spaces": The Move to Alternative Workspaces
175(4)
Gary Woodill
27 The Impact of Mobile Learning on Assessment and Evaluation
179(6)
Gary Woodill
Chad Udell
PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING
185(100)
28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning
187(4)
Gary Woodill
29 Ubiquity and Mobility as Design Considerations for Mobile Learning
191(8)
Chad Udell
30 Design Considerations in Converting e-Learning to mLearning
199(6)
Chad Udell
31 The Importance of Curation for Successful Mobile Experiences
205(4)
Chad Udell
32 Selecting Tools for Mobile Learning Development
209(4)
Chad Udell
33 Instructional Design Patterns for Mobile Learning
213(10)
Gary Woodill
34 Creating Digital Publications for Mobile Learning
223(6)
Heather Ford
35 Designing for Multiple Screens in iOS
229(6)
Daniel Pfeiffer
36 Designing for Context
235(2)
Chad Udell
37 Using Mobile Devices to Leverage Social Media for Learning
237(6)
Gary Woodill
38 Responsive Design for Multiple Screen Formats
243(8)
Chad Udell
39 Design Choices for Mobile Learning Management Systems
251(4)
Gary Woodill
40 Maps 3.0: The New Route to Learning with Social Geospatial Data
255(10)
Jim Ferolo
41 Using Push Notifications to Make Mobile Learning More Useful
265(4)
Chad Udell
42 Improving Performance for Mobile Web and HTML5-Based Apps
269(8)
Daniel Pfeiffer
43 Understanding the Experience API
277(4)
Gary Woodill
44 Implementing Mobile Learning Metrics
281(4)
Chad Udell
PART 5 MANAGING AND DELIVERING MOBILE LEARNING PROJECTS
285(32)
45 Managing a Mobile Learning Project Implementation
287(6)
Gary Woodill
Chad Udell
46 Security in a Mobile World
293(2)
Chad Udell
47 Education and Training for Mobile Development
295(2)
Jim Ferolo
48 Integrating Mobile Learning with Social Media
297(8)
Adam Bockler
49 Budgeting for Social and Mobile Learning
305(6)
Gary Woodill
50 Keeping Up with New Developments in Mobile Learning
311(6)
Gary Woodill
About the Authors 317(2)
About the Contributors 319(2)
About the Association for Talent Development 321(2)
Index 323
CHAD UDELL is the managing director of Float Mobile Learning. Chad is the author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and works with industry-leading Fortune 500 companies on developing mobile learning strategies that are then implemented by Float.



GARY WOODILL as a senior analyst for Float Mobile Learning, he conducts research and market analyses, as well as assessments and forecasting for emerging technologies. He is the author of The Mobile Learning Edge and the co-author of Training and Collaboration with Virtual Worlds.