Foreword |
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xi | |
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Preface |
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xv | |
Introduction |
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1 | (4) |
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PART 1 UNDERSTANDING MOBILE LEARNING |
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5 | (38) |
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1 Enterprise Mobile Learning: A Primer |
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7 | (8) |
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2 The Seven Shifts in Enterprise Learning |
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15 | (6) |
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3 The Disruptive Nature of Mobile Learning |
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21 | (10) |
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4 Why Executives Should Care About Mobile Learning |
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31 | (4) |
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5 mLearning Is Not e-Learning on a Mobile Device |
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35 | (8) |
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PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING |
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43 | (62) |
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6 The Six Ps of Mobile Learning Strategy |
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45 | (14) |
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7 The Business Case for Mobile Learning |
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59 | (10) |
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8 The New "Nomadism" as a Driver of Mobile Learning |
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69 | (4) |
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9 Creating a Mobile Learning Content Strategy |
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73 | (4) |
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10 Seven Easy and Inexpensive Ways to Launch Mobile Learning |
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77 | (6) |
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11 Building Brand Advocacy Through Mobile Learning |
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83 | (6) |
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12 Developing a Mobile Management Strategy |
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89 | (12) |
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13 Change Management Strategies for Mobile Learning |
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101 | (4) |
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PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES |
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105 | (80) |
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14 Categories of Mobile Learning Content |
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107 | (4) |
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15 Unique Affordances of Mobile Learning |
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111 | (16) |
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16 Leveraging Geolocation to Make Your Content More Relevant |
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127 | (4) |
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17 Incorporating Multi-Touch and Gestures into Mobile Learning |
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131 | (6) |
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18 Storing Preferences and Inferring Intent in Mobile Learning Experiences |
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137 | (4) |
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19 Using a Mobile Camera as a Powerful Learning Tool |
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141 | (4) |
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20 Employing Mobile Device Sensors for Enhanced Learning Experiences |
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145 | (4) |
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21 Alternative Reality Games as Mobile Learning |
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149 | (8) |
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22 Using Mobile Games for Sales Training and Assessment |
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157 | (4) |
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23 Voice and Messaging for Mobile Learning |
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161 | (4) |
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24 Using Mobile Devices as Research Tools |
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165 | (6) |
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25 Performance Support as a Form of Mobile Learning |
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171 | (4) |
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26 Mobile Learning in "Third Spaces": The Move to Alternative Workspaces |
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175 | (4) |
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27 The Impact of Mobile Learning on Assessment and Evaluation |
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179 | (6) |
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PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING |
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185 | (100) |
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28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning |
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187 | (4) |
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29 Ubiquity and Mobility as Design Considerations for Mobile Learning |
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191 | (8) |
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30 Design Considerations in Converting e-Learning to mLearning |
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199 | (6) |
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31 The Importance of Curation for Successful Mobile Experiences |
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205 | (4) |
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32 Selecting Tools for Mobile Learning Development |
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209 | (4) |
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33 Instructional Design Patterns for Mobile Learning |
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213 | (10) |
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34 Creating Digital Publications for Mobile Learning |
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223 | (6) |
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35 Designing for Multiple Screens in iOS |
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229 | (6) |
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235 | (2) |
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37 Using Mobile Devices to Leverage Social Media for Learning |
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237 | (6) |
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38 Responsive Design for Multiple Screen Formats |
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243 | (8) |
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39 Design Choices for Mobile Learning Management Systems |
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251 | (4) |
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40 Maps 3.0: The New Route to Learning with Social Geospatial Data |
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255 | (10) |
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41 Using Push Notifications to Make Mobile Learning More Useful |
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265 | (4) |
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42 Improving Performance for Mobile Web and HTML5-Based Apps |
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269 | (8) |
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43 Understanding the Experience API |
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277 | (4) |
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44 Implementing Mobile Learning Metrics |
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281 | (4) |
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PART 5 MANAGING AND DELIVERING MOBILE LEARNING PROJECTS |
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285 | (32) |
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45 Managing a Mobile Learning Project Implementation |
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287 | (6) |
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46 Security in a Mobile World |
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293 | (2) |
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47 Education and Training for Mobile Development |
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295 | (2) |
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48 Integrating Mobile Learning with Social Media |
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297 | (8) |
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49 Budgeting for Social and Mobile Learning |
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305 | (6) |
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50 Keeping Up with New Developments in Mobile Learning |
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311 | (6) |
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About the Authors |
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317 | (2) |
About the Contributors |
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319 | (2) |
About the Association for Talent Development |
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321 | (2) |
Index |
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323 | |