Muutke küpsiste eelistusi

Professional English in Use Management Management with Answers [with Answers]

3.89/5 (18 hinnangut Goodreads-ist)
, (University of Ulster)
Teised raamatud teemal:
  • with Answers
  • Saadaval ainult Eestis!
Professional English in Use Management Management with AnswersSuurem pilt
Teised raamatud teemal:
A must have for MBA students and professional managers who need to use English at work.

A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, including Leadership, Change Management and Finance are presented through real business case studies. The course is informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used.

Primarily designed as a self-study, the book can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA or other Business programmes and professionals who need management English.

Muu info

A must have for MBA students and professional managers who need to use English at work.
Introduction 6(2)
MANAGEMENT IN CONTEXT
1 Perspectives on management
8(2)
A What is managing?
B Mintzberg
C Management practice
2 Organization structures
10(2)
A Organizational structures
B An example of a divisional structure
3 Some management gurus
12(2)
A Henri Fayol (1841--1925)
B Frederick Winslow Taylor (1856--1915)
C Peter Drucker (1909--2005)
4 Management in different sectors
14(2)
A Private
B Public
C Not for profit
5 Resources managers use
16(2)
A Data and information
B Time
C Money
INNOVATION
6 Innovation and creativity
18(2)
A Sources of innovation
B Trevor Baylis: a case study on the value of market research in the innovation process 1
7 Screening ideas
20(2)
A Criteria for screening ideas
B Trevor Baylis: a case study on the value of market research in the innovation process 2
8 Feasibility studies
22(2)
A The new product development process
B Is there a need for a product or service?
9 New product development in practice
24(2)
A Diffusion of innovation and customer adoption of new products
B The Maclaren Baby Buggy
C Some disasters
10 Intellectual property
26(2)
A Patents
B Software piracy
C Creative Commons
MARKETING
11 Marketing principles
28(2)
A Needs and wants
B Development of marketing techniques
12 Marketing planning
30(2)
A The benefits of marketing planning
B SWOT analysis -- Caffe Italia, a UK coffee retail outlet
13 The marketing mix
32(2)
A The four Ps / the seven Ps of the marketing mix
B Product life cycle
14 Market research
34(2)
A STEEP analysis
B Market research methods
15 Using the Internet for marketing
36(2)
A Market research online
B The Long Tail and Freemium
16 Doing business online
38(2)
A The four Ps online
B Viral marketing in action
C Doing business online
OPERATIONS
17 Processes
40(2)
A Managing operations overview
B Porter's value chain
C Contingency planning and risk
18 Suppliers
42(2)
A Supply chains
B Purchasing
C Outsourcing
19 Managing quality
44(2)
A Quality
B ISO 9001:2008
C EFQM
20 Customer care
46(2)
A Customer relationship management (CRM)
B Customer journey mapping
21 Operations online
48(2)
A Just-in-time and online inventory management
B Online tendering
PEOPLE AND HUMAN RESOURCES
22 Recruitment and selection
50(2)
A The recruitment and selection process
B Recruitment of temporary staff
C Employment legislation and equal opportunities
23 Motivation and job design
52(2)
A Herzberg
B Hackman and Oldham's job characteristics model
24 Performance appraisal, feedback, training and development
54(2)
A 360-degree feedback
B Training options
25 Teams
56(2)
A Tuckman
B Belbin
C Emotional intelligence
26 Managing knowledge and learning in organizations
58(2)
A Learning organizations
B Knowledge management
27 Leadership
60(2)
A Transactional and transformational leaders
B Is there a difference between leadership and management?
28 Managing across cultures
62(2)
A Hofstede
B Cross-cultural competence
C Cross-cultural differences
FINANCE
29 Financial accounting and management accounting
64(2)
A Financial accounting
B Management accounting
30 Business valuation and interpretation of accounts
66(2)
A How much is a business worth? A case study in valuation of assets
B A shareholder's perspective
31 Banking and financial services
68(2)
A Zopa and the banks
B Applying for a bank loan
C Cash management services and payment products
32 Raising finance -- equity and debt
70(2)
A Venture capital and private equity
B A good business plan
C Debt or equity financing -- Microsoft and Manchester United
33 Mergers and acquisitions
72(2)
A Value creation and synergy
B Implementing M&As and post-merger integration
34 Corporate governance
74(2)
A Company ownership and the principal--agency problem
B Executive compensation
C The board of directors
35 Risk management
76(2)
A Risk management and financial planning
B Risk management and investment
36 Managing in difficult times
78(2)
A A year that changed the world
B Capital markets and the credit crunch
STRATEGY AND CHANGE
37 Strategic options
80(2)
A Porter -- competitive forces
B Ansoff -- product development versus market development
C Case study: the world watch industry
38 Analysis
82(2)
A Gaining competitive advantage through corporate strategy
B Mission, tactics and operational planning
C Scenario planning
39 Managing change
84(2)
A Planning for change with force field analysis
B Overcoming resistance to change
40 Action planning
86(2)
A Implementing strategy -- management by objectives
B SMART objectives
C Resource allocation
Appendix: US English terms 88(2)
Answer Key 90(22)
Index 112(8)
Acknowledgements 120
Püsilink: https://www.kriso.ee/db/9780521176859.html