E-raamat: Public, the Media and Agricultural Biotechnology [CABI e-raamatud]

This collection of 16 case studies and essays includes public opinion data, communication theory and international examples to examine the formation of popular opinion about biotechnology and genetically modified foods, covering such issues as public perceptions of genetically modified foods in the UK and Germany, the workings of the mass media in Switzerland, US public research polls, biotechnology and consumer information, and Brazilian attitudes on transgenics. About half the articles describe theoretical perspectives about the debates and practical experiences in international settings such as South Africa and The Philippines. Note that the title on the spine differs from the cover and title page. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.