This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking rese...Loe edasi...
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. It will be of interest to scholars of public relations, communication st...Loe edasi...
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations....Loe edasi...
This book highlights the link between socio-cultural variables and crisis communication. It expands the current body of knowledge of the field by emphasizing the centrality of culture to crisis communication and will be useful to advanced students f...Loe edasi...
This book explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics. It will interest researchers and postgraduate students exploring the intersect...Loe edasi...
Pragmatic as well as practical, this book offers a roadmap to successfully navigate the new rules for doing business in an age of social change....Loe edasi...
This book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize catastrophic events. It is suited to advanced students and scholars within crisis communication, emergency management,...Loe edasi...
This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particul...Loe edasi...
This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or masters level in a corporate advocacy course or a supplement...Loe edasi...
Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven essential for performance, leadership, and fostering collaborative organizational cultures....Loe edasi...
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when...Loe edasi...
The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism....Loe edasi...
This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental su...Loe edasi...
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners....Loe edasi...
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism....Loe edasi...
Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. An essential re...Loe edasi...
This book provides an account of the media portrayal of two presidents Donald Trump of the United States and Vladimir Putin of the Russian Federation as mythologized figures. It will also be an essential read for scholars and graduate students int...Loe edasi...
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations....Loe edasi...
