Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners....Loe edasi...
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism....Loe edasi...
Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. An essential re...Loe edasi...
This book provides an account of the media portrayal of two presidents Donald Trump of the United States and Vladimir Putin of the Russian Federation as mythologized figures. It will also be an essential read for scholars and graduate students int...Loe edasi...
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations....Loe edasi...
This book analyses the current attempts to regulate artificial intelligence (AI) and its impact on the communication field. It will be of interest to scholars and students in the field of Media and Communication Law, Public Relations, Advertising, a...Loe edasi...
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing commu...Loe edasi...
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills....Loe edasi...
This book is a groundbreaking exploration of the lived experiences of women in Nigerias public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and...Loe edasi...
This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strat...Loe edasi...
This book is a blend of practical knowledge, inspiring narratives, and interactive elements. It strikes a balance between providing a solid foundation in data storytelling principles and offering actionable steps for readers to implement in their ow...Loe edasi...
Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive so...Loe edasi...
This book explores the recent academic and practice-based research and thinking on race, diversity and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities....Loe edasi...
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations...Loe edasi...
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for new...Loe edasi...
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region....Loe edasi...
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate a...Loe edasi...
Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relation...Loe edasi...
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication....Loe edasi...
