Introduction
Part I: Theorizing Procedural Habits
1. Persuasive Technologies in the Rhetoric of Videogames
2. From Persuasive Technologies to Procedural Habits
Part II: Thinking Persuasive Technologies Differently
3. Affective Design and the Captivation of Memory in First-Person Shooter
Videogames
4. Gamification and Suggestion Technologies (Kairos) Beyond Critique
5. Achieving Eudaimonia in Free-to-Play Social Media Games
6. The Habits of Highly Unsuccessful Nonhuman Computational Actors
7. The Materiality of Play as Public Rhetoric Pedagogy
Conclusion