Muutke küpsiste eelistusi

E-raamat: Routledge Companion to the History of Advertising [Taylor & Francis e-raamat]

Edited by (University of Melbourne, Australia), Edited by (RMIT, Australia)
Teised raamatud teemal:
  • Taylor & Francis e-raamat
  • Hind: 258,50 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 369,29 €
  • Säästad 30%
Routledge Companion to the History of AdvertisingSuurem pilt
Teised raamatud teemal:
Taylor & Francis e-raamatudRohkem infot Taylor & Francis e-raamatute kohta

With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising, to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.

While its size, reach, and influence has attracted considerable scholarly attention, the insights from its historical growth and development are less well understood, yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry’s growth and development.

This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.



This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.

Introduction Part I - The Big Picture
1. Advertising in Popular Culture
2. Advertisings Relationship with Marketing: Spouse, Hook-Up, or Problem
Child?
3. Advertising Media: From National to Global
4. Advertising and
Consumption
5. Advertising and the Economy in Sweden
6. Politics and
Advertising
7. The Proper Study of Markets is Woman: Gender and Advertising
since 1880
8. Representation Matters: Race and Ethnicity in Advertising
History
9. Class in Advertising History
10. Advertising and Empire
11.
Advertising Colonial Congo Part II - The National Experience
12. The
Historical Development of Advertising in Kenya from the Nineteenth to
Twenty-First Centuries
13. Advertising in Nigeria: Origins and Development
14. The Development of Modern Advertising History in China
15. Advertising
History of South Korea in the Nineteenth and Twentieth Centuries
16.
Advertising History in Japan: From the Edo Period to the Internet Era
17.
Advertising in Thailand
18. Arab Advertising in the Nineteenth and Twentieth
Centuries
19. The Evolving Nature of the Advertising Industry in Israel
20.
Advertising and Germany: Professional Development, Cultural Conflicts, and
Political Entanglements
21. The History of Advertising in France
22. Catching
the Eye of the Beholder: Italian Advertising in the Twentieth Century
23.
Cultural Values Reflected in Twentieth Century Irish Television Advertising
24. Advertising in Britain
25. Advertising in Latvia in the Twentieth
Century: Finding Its Own Voice
26. Advertising across Political Divides:
Consumerism and Ideology in Imperial and Soviet Russia
27. Animating
Corporate Communications: Advertisers, Agents, and Audiences in the United
States 18701920
28. Evolution of the 21st Century Advertising Industry in
Mexico: Concentration of Power in the Past and Present
29. Advertising in
Brazil: Professional Fields and Consumption Images
30. Overcoming the Tyranny
of Distance: Australian Advertising over the Nineteenth and Twentieth
Centuries
Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia.

Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.
Püsilink: https://www.kriso.ee/db/9781003291947_pe.html