Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection betw...Loe edasi...
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing....Loe edasi...
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book exa...Loe edasi...
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies....Loe edasi...
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face...Loe edasi...
This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fash...Loe edasi...
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication...Loe edasi...
This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking rese...Loe edasi...
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards use of Instagram and official websites....Loe edasi...
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensab...Loe edasi...
Organizations, Institutions, and Intellectual Norms: An Analytical Philosophy View of Institutional Change provides a new perspective on institutional theory by incorporating an analytical philosophy framework....Loe edasi...
This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it w...Loe edasi...
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, a...Loe edasi...
This book emphasizes the importance of customer service in various industries, highlighting its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proactiv...Loe edasi...
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. It will be of interest to scholars of public relations, communication st...Loe edasi...
This book addresses marginalization as a form of disempowerment social, economic, and political exclusion that prevents people from realizing their potential. The book aims to understand both the transformative actions SBHs undertake and the contex...Loe edasi...
This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves....Loe edasi...
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations....Loe edasi...
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions. Supported by extensive internation...Loe edasi...
The Hybrid Mind explores the transformative potential of humans and AI systems collaborating to revolutionize risk management, oversight, and adaptive governance. Introducing Agentic AI, the book outlines a hybrid inference architecture that combine...Loe edasi...
