Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection betw...Loe edasi...
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing....Loe edasi...
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book exa...Loe edasi...
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies....Loe edasi...
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face...Loe edasi...
This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fash...Loe edasi...
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication...Loe edasi...
This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking rese...Loe edasi...
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards use of Instagram and official websites....Loe edasi...
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensab...Loe edasi...
Organizations, Institutions, and Intellectual Norms: An Analytical Philosophy View of Institutional Change provides a new perspective on institutional theory by incorporating an analytical philosophy framework....Loe edasi...
This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it w...Loe edasi...
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, a...Loe edasi...
This book emphasizes the importance of customer service in various industries, highlighting its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proactiv...Loe edasi...
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. It will be of interest to scholars of public relations, communication st...Loe edasi...
This book addresses marginalization as a form of disempowerment social, economic, and political exclusion that prevents people from realizing their potential. The book aims to understand both the transformative actions SBHs undertake and the contex...Loe edasi...
This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves....Loe edasi...
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations....Loe edasi...
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions. Supported by extensive internation...Loe edasi...
The Hybrid Mind explores the transformative potential of humans and AI systems collaborating to revolutionize risk management, oversight, and adaptive governance. Introducing Agentic AI, the book outlines a hybrid inference architecture that combine...Loe edasi...
This timely book presents a critical exploration of migrant workers in the hospitality industry, focusing on their experiences, challenges and contributions to the sector, as well as presenting recommendations to help shape future policies....Loe edasi...
This book aims to illustrate the value of design in a systematic and scientific manner, to reap the full benefits of design. The authors aim to address the challenges in the quantification and evaluation of the value of design....Loe edasi...
This book highlights the link between socio-cultural variables and crisis communication. It expands the current body of knowledge of the field by emphasizing the centrality of culture to crisis communication and will be useful to advanced students f...Loe edasi...
This book contributes to our understanding of how business firms can support the achievement of the SDGs, using theoretical developments and practical insights from emerging areas of business research. Researchers, policymakers, and practitioners wi...Loe edasi...
This groundbreaking research monograph offers a comprehensive analysis of workforce transformation in the emerging Industry 5.0 paradigm, examining how human-centric values, sustainability, and organizational resilience reshape competency developmen...Loe edasi...
This book offers a comprehensive investigation into the ways Islamic financial principles can contribute to combating climate change. It delves into the significant potential of the Islamic finance industry and showcases its capacity for sustainable...Loe edasi...
This book offers readers an in-depth understanding of how AI and ML are reshaping the cybersecurity landscape. It begins with foundational concepts, explaining AI and MLs principles and their transformative potential within various sectors, particu...Loe edasi...
This book discusses the value of how versus what. Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and g...Loe edasi...
(Ilmumisaeg: 15-Dec-2025, Kirjastus: Routledge India, ISBN-13: 9781003591269)
This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth, and profits....Loe edasi...
In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy...Loe edasi...
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making....Loe edasi...
This book explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics. It will interest researchers and postgraduate students exploring the intersect...Loe edasi...
The book presents empirical insights on the relationship between corporate governance, environmental exposure and environmental sustainability performances of Indian non-financial companies. It delves into the basic theories and concepts associated...Loe edasi...
Pragmatic as well as practical, this book offers a roadmap to successfully navigate the new rules for doing business in an age of social change....Loe edasi...
This book focuses on the concept of the circular economy with particular emphasis on small and medium-sized enterprises. It will appeal to academics, students and researchers in economics, business and management, environmental science and sustainab...Loe edasi...
This book gives readers a way to not only understand JEDI in greening but also to understand how to develop inclusive approaches to design. The two basic site types in this book are- existing spaces which greening design is applied to afterwards; an...Loe edasi...
Faced with the global crisis of human caused environmental harm, this eloquently written text explores the connection between our individual virtues and vices and those of larger groups, such as societies, nations and businesses....Loe edasi...
This book is the creative professionals guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it....Loe edasi...
This thought-provoking and ground-breaking book offers a way for us all to consider our experience of being at work, and of the nature of working life....Loe edasi...
This book uncovers the methods, skills, and strategies necessary to build your own Unstoppable SalesSM Prospecting system. Unlike any other, this system equips you with the tools to generate a consistent stream of prospects, regardless of your indus...Loe edasi...
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a birds-eye view of these disciplines and to appreciate their symbiotic relationship to one another....Loe edasi...
This essential guide empowers readers to leverage AI as a tool for efficiency, financial viability, growth and innovation and as a force for positive social and environmental impact, creating sustainable shared value for all stakeholders....Loe edasi...
This book focuses on the existing gaps in the sustainability accounting research field for carbon matter. It addresses the decarbonization practices adopted by firms to achieve the sustainability transition, analysing their impact from a socio-econo...Loe edasi...
The issue this book addresses is how the innovation and entrepreneurship created by disabled people are variously supported in different national contexts. What influences the availability of resources in support of entrepreneurship and innovation b...Loe edasi...
This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organiz...Loe edasi...
Building a Psychologically Safe Work Environment provides a roadmap to enable the creation of spaces in organisations where voices are heard, actions taken and lives improved....Loe edasi...
Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and insights on a range of case studies that represent...Loe edasi...
