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xiii | |
Preface |
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xv | |
Acknowledgments |
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xvii | |
Author |
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xix | |
Related Website |
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xxi | |
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Chapter 1 Web Wisdom: Introduction and Overview |
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1 | (8) |
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1 | (1) |
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The Need for Web-Specific Evaluation Criteria |
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2 | (1) |
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3 | (1) |
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A Note about Design Issues |
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4 | (1) |
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4 | (1) |
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5 | (1) |
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5 | (1) |
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6 | (3) |
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Chapter 2 Information Quality Criteria for Web Resources |
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9 | (8) |
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9 | (1) |
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A Comparison between Two Web Pages Presenting Information |
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9 | (2) |
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Five Traditional Evaluation Criteria and Their Application to Web Resources |
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11 | (5) |
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12 | (1) |
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Authority of Traditional Sources |
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12 | (1) |
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12 | (1) |
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13 | (1) |
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Accuracy of Traditional Sources |
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13 | (1) |
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13 | (1) |
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14 | (1) |
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Objectivity of Traditional Sources |
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14 | (1) |
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Objectivity of Web Sources |
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14 | (1) |
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14 | (1) |
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Currency of Traditional Sources |
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14 | (1) |
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15 | (1) |
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Coverage and Intended Audience |
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15 | (1) |
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Coverage and Intended Audience of Traditional Sources |
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15 | (1) |
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Coverage and Intended Audience of Web Sources |
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15 | (1) |
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16 | (1) |
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16 | (1) |
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Chapter 3 Additional Challenges Presented by Web Resources |
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17 | (8) |
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17 | (1) |
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The Use of Hypertext Links |
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18 | (1) |
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18 | (1) |
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Software Requirements and Other Factors That Limit Access to Information |
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18 | (1) |
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Pages Retrieved Out of Context by Search Engines |
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18 | (1) |
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The Susceptibility of Web Pages to Alteration |
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19 | (1) |
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The Redirection of URLs to Different Websites and Other Malicious Activities |
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19 | (1) |
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The Instability of Web Pages |
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19 | (1) |
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20 | (3) |
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Really Simple Syndication (RSS) |
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20 | (1) |
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Mobile Applications (Apps) |
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21 | (2) |
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23 | (1) |
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23 | (2) |
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Chapter 4 Social Media Content |
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25 | (12) |
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25 | (1) |
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Social Media: An Overview |
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25 | (1) |
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Selected Social Media Networks and Tools |
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26 | (4) |
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26 | (1) |
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26 | (1) |
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27 | (1) |
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28 | (2) |
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30 | (1) |
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30 | (1) |
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Social Media Management Tools |
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30 | (3) |
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Evaluation Challenges Presented by Social Media Content |
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33 | (1) |
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34 | (1) |
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35 | (2) |
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Chapter 5 Advertising and Sponsorship on the Web |
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37 | (32) |
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Advertising, Sponsorship, and Information on the Web |
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37 | (1) |
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Defining Advertising and Sponsorship |
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37 | (1) |
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Selected Types of Advertising |
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38 | (3) |
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38 | (1) |
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38 | (1) |
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Institutional Advertising |
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39 | (1) |
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Word-of-Mouth Advertising |
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40 | (1) |
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41 | (1) |
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41 | (1) |
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Distinguishing among Advertising, Sponsorship, and Information on the Web |
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41 | (1) |
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The Blending of Advertising, Sponsorship, and Information on the Web |
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41 | (24) |
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The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages |
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65 | (3) |
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65 | (1) |
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65 | (1) |
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66 | (1) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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Coverage and Intended Audience (COV/IA) |
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67 | (1) |
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Interaction and Transaction Features (INT/TRA) |
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68 | (1) |
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68 | (1) |
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Chapter 7 Keys to Information Quality in Advocacy Web Pages |
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69 | (6) |
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Keys to Recognizing an Advocacy Web Page |
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69 | (1) |
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Analysis of Advocacy Web Pages |
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69 | (2) |
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The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages |
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71 | (1) |
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72 | (1) |
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Authority of the Site's Home Page |
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72 | (1) |
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72 | (1) |
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72 | (1) |
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Interaction and Transaction Features |
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72 | (1) |
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73 | (2) |
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Chapter 8 Keys to Information Quality in Business Web Pages |
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75 | (6) |
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Keys to Recognizing a Business Web Page |
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75 | (1) |
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Analysis of Business Web Pages |
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75 | (2) |
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The Business Web Page Checklist: Keys to Evaluating and Creating Business Web Pages |
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77 | (3) |
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79 | (1) |
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Authority of the Site's Home Page |
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79 | (1) |
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79 | (1) |
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79 | (1) |
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79 | (1) |
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Coverage and Intended Audience |
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80 | (1) |
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Interaction and Transaction Features |
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80 | (1) |
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80 | (1) |
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Chapter 9 Keys to Information Quality in Informational Web Pages |
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81 | (6) |
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Keys to Recognizing an Informational Web Page |
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81 | (1) |
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Analysis of Informational Web Pages |
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81 | (2) |
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The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages |
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83 | (2) |
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84 | (1) |
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Authority of the Site's Home Page |
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84 | (1) |
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85 | (1) |
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85 | (1) |
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Coverage and Intended Audience |
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85 | (1) |
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85 | (2) |
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Chapter 10 Keys to Information Quality in News Web Pages |
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87 | (6) |
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Keys to Recognizing a News Web Page |
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87 | (1) |
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Analysis of News Web Pages |
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87 | (3) |
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The News Web Page Checklist: Keys to Evaluating and Creating News Web Pages |
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90 | (1) |
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90 | (1) |
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Authority of a Page within the Site |
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90 | (1) |
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90 | (1) |
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90 | (1) |
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90 | (1) |
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Coverage and Intended Audience |
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90 | (1) |
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91 | (2) |
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Chapter 11 Keys to Information Quality in Personal Web Pages |
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93 | (2) |
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Keys to Recognizing a Personal Web Page |
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93 | (1) |
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Analysis of a Personal Web Page |
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93 | (2) |
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Chapter 12 Keys to Information Quality in Entertainment Web Pages |
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95 | (4) |
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Keys to Recognizing an Entertainment Web Page |
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95 | (1) |
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Entertainment Pages: A Note for Web Users |
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95 | (1) |
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Analysis of an Entertainment Web Page |
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96 | (1) |
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Entertainment Web Page Creation Issues |
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96 | (1) |
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97 | (2) |
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Chapter 13 Creating Effective Web Pages and Sites |
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99 | (10) |
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99 | (1) |
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The Navigational Aids Checklist |
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99 | (2) |
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99 | (1) |
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Browser Title for a Home Page |
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99 | (1) |
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Browser Title for Pages That Are Not Home Pages |
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100 | (1) |
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100 | (1) |
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Page Title for a Home Page |
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100 | (1) |
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Page Title for a Page That Is Not a Home Page |
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100 | (1) |
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100 | (1) |
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NAV 4: The URL for the Page |
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100 | (1) |
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NAV 6: Internal Search Engine |
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101 | (1) |
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The Nontext Features Checklist |
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101 | (1) |
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101 | (1) |
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The Interaction and Transaction Features Checklist |
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101 | (1) |
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Interaction and Transaction Issues (INT/TRA) |
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101 | (1) |
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The Website Functionality Checklist |
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102 | (1) |
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102 | (1) |
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Usability and Quality of External Links |
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102 | (1) |
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103 | (1) |
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Adapting Content for Mobile Technologies |
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103 | (1) |
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104 | (1) |
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104 | (1) |
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104 | (1) |
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Example of a Descriptor Meta Tag |
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104 | (1) |
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105 | (1) |
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Tips for Using the Keyword Meta Tag |
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105 | (1) |
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Example of a Keyword Meta Tag Included with a Descriptor Meta Tag |
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105 | (1) |
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Copyright and Disclaimers |
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105 | (1) |
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105 | (3) |
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Works in the Public Domain (Works Not Protected by Copyright) |
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106 | (1) |
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106 | (1) |
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106 | (1) |
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107 | (1) |
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107 | (1) |
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Suggested Copyright Guidelines for Web Authors |
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107 | (1) |
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108 | (1) |
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108 | (1) |
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108 | (1) |
Appendix A Checklist Compilation |
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109 | (14) |
Appendix B Information Quality Questions Compilation |
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123 | (8) |
Appendix C Glossary |
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131 | (16) |
Bibliography |
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147 | (12) |
Index |
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159 | |