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E-raamat: Web Wisdom: How to Evaluate and Create Information Quality on the Web, Third Edition 3rd edition [Taylor & Francis e-raamat]

(The Pennsylvania State University, University Park, USA)
  • Formaat: 164 pages, 29 Illustrations, black and white
  • Ilmumisaeg: 23-Oct-2018
  • Kirjastus: CRC Press
  • ISBN-13: 9781315144443
  • Taylor & Francis e-raamat
  • Hind: 221,58 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 316,54 €
  • Säästad 30%
  • Formaat: 164 pages, 29 Illustrations, black and white
  • Ilmumisaeg: 23-Oct-2018
  • Kirjastus: CRC Press
  • ISBN-13: 9781315144443
The World Wide Web has undergone tremendous growth since the first edition of Web Wisdom: How to Evaluate and Create Information Quality on the Web was conceived and written in the mid to late 1990s. The phenomenal global expansion of the internet, together with the increasing sophistication of online technologies and software applications, requires us to be more savvy Web users, especially given the growing complexity of Web-based information. This new edition of Web Wisdom covers key issues that users and creators of Web resources need to know regarding reliable and useful information on the Web, including social media content. Written in a straightforward and accessible format, the book also provides critical evaluation techniques and tools to enhance Web-based research and the creation of high quality content.



Features











Includes checklists comprised of basic questions to ask when evaluating or creating web resources Provides an expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring Contains a chapter devoted exclusively to social media applications and their unique evaluation challenges Presents a new section that addresses the evaluation challenges that are related to combining traditional and social media content Offers a new section focused on computer-generated text and its allied evaluation challenges Introduces a revised and expanded companion website that provides a variety of supplemental materials related to the evaluation and creation of web content as well as links to additional examples

This book demonstrates how to adapt and apply the five core traditional evaluation criteria (authority, accuracy, objectivity, currency, coverage) originally introduced in the first edition, to the modern-day Web environment.
List of Illustrations
xiii
Preface xv
Acknowledgments xvii
Author xix
Related Website xxi
Chapter 1 Web Wisdom: Introduction and Overview
1(8)
Introduction
1(1)
The Need for Web-Specific Evaluation Criteria
2(1)
What This Book Includes
3(1)
A Note about Design Issues
4(1)
How to Use This Book
4(1)
Two Important Caveats
5(1)
Definitions of Key Terms
5(1)
References
6(3)
Chapter 2 Information Quality Criteria for Web Resources
9(8)
Introduction
9(1)
A Comparison between Two Web Pages Presenting Information
9(2)
Five Traditional Evaluation Criteria and Their Application to Web Resources
11(5)
Authority
12(1)
Authority of Traditional Sources
12(1)
Authority of Web Sources
12(1)
Accuracy
13(1)
Accuracy of Traditional Sources
13(1)
Accuracy of Web Sources
13(1)
Objectivity
14(1)
Objectivity of Traditional Sources
14(1)
Objectivity of Web Sources
14(1)
Currency
14(1)
Currency of Traditional Sources
14(1)
Currency of Web Sources
15(1)
Coverage and Intended Audience
15(1)
Coverage and Intended Audience of Traditional Sources
15(1)
Coverage and Intended Audience of Web Sources
15(1)
Conclusion
16(1)
References
16(1)
Chapter 3 Additional Challenges Presented by Web Resources
17(8)
Introduction
17(1)
The Use of Hypertext Links
18(1)
The Use of Frames
18(1)
Software Requirements and Other Factors That Limit Access to Information
18(1)
Pages Retrieved Out of Context by Search Engines
18(1)
The Susceptibility of Web Pages to Alteration
19(1)
The Redirection of URLs to Different Websites and Other Malicious Activities
19(1)
The Instability of Web Pages
19(1)
Dynamic Web Content
20(3)
Really Simple Syndication (RSS)
20(1)
Mobile Applications (Apps)
21(2)
Conclusion
23(1)
References
23(2)
Chapter 4 Social Media Content
25(12)
Introduction
25(1)
Social Media: An Overview
25(1)
Selected Social Media Networks and Tools
26(4)
Social Networking Sites
26(1)
Media Sharing Sites
26(1)
Weblogs (Blogs)
27(1)
Microblogs
28(2)
Wikis
30(1)
Social Bookmarking Sites
30(1)
Social Media Management Tools
30(3)
Evaluation Challenges Presented by Social Media Content
33(1)
Conclusion
34(1)
References
35(2)
Chapter 5 Advertising and Sponsorship on the Web
37(32)
Advertising, Sponsorship, and Information on the Web
37(1)
Defining Advertising and Sponsorship
37(1)
Selected Types of Advertising
38(3)
Commercial Advertising
38(1)
Advocacy Advertising
38(1)
Institutional Advertising
39(1)
Word-of-Mouth Advertising
40(1)
Corporate Sponsorship
41(1)
Nonprofit Sponsorship
41(1)
Distinguishing among Advertising, Sponsorship, and Information on the Web
41(1)
The Blending of Advertising, Sponsorship, and Information on the Web
41(24)
The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages
65(3)
Authority (AUTH)
65(1)
Authority of a Site
65(1)
Authority of a Page
66(1)
Accuracy (ACC)
66(1)
Objectivity (OBJ)
66(1)
Currency (CUR)
67(1)
Coverage and Intended Audience (COV/IA)
67(1)
Interaction and Transaction Features (INT/TRA)
68(1)
References
68(1)
Chapter 7 Keys to Information Quality in Advocacy Web Pages
69(6)
Keys to Recognizing an Advocacy Web Page
69(1)
Analysis of Advocacy Web Pages
69(2)
The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages
71(1)
Authority
72(1)
Authority of the Site's Home Page
72(1)
Accuracy
72(1)
Objectivity
72(1)
Interaction and Transaction Features
72(1)
References
73(2)
Chapter 8 Keys to Information Quality in Business Web Pages
75(6)
Keys to Recognizing a Business Web Page
75(1)
Analysis of Business Web Pages
75(2)
The Business Web Page Checklist: Keys to Evaluating and Creating Business Web Pages
77(3)
Authority
79(1)
Authority of the Site's Home Page
79(1)
Accuracy
79(1)
Objectivity
79(1)
Currency
79(1)
Coverage and Intended Audience
80(1)
Interaction and Transaction Features
80(1)
References
80(1)
Chapter 9 Keys to Information Quality in Informational Web Pages
81(6)
Keys to Recognizing an Informational Web Page
81(1)
Analysis of Informational Web Pages
81(2)
The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages
83(2)
Authority
84(1)
Authority of the Site's Home Page
84(1)
Accuracy
85(1)
Currency
85(1)
Coverage and Intended Audience
85(1)
References
85(2)
Chapter 10 Keys to Information Quality in News Web Pages
87(6)
Keys to Recognizing a News Web Page
87(1)
Analysis of News Web Pages
87(3)
The News Web Page Checklist: Keys to Evaluating and Creating News Web Pages
90(1)
Authority
90(1)
Authority of a Page within the Site
90(1)
Accuracy
90(1)
Objectivity
90(1)
Currency
90(1)
Coverage and Intended Audience
90(1)
References
91(2)
Chapter 11 Keys to Information Quality in Personal Web Pages
93(2)
Keys to Recognizing a Personal Web Page
93(1)
Analysis of a Personal Web Page
93(2)
Chapter 12 Keys to Information Quality in Entertainment Web Pages
95(4)
Keys to Recognizing an Entertainment Web Page
95(1)
Entertainment Pages: A Note for Web Users
95(1)
Analysis of an Entertainment Web Page
96(1)
Entertainment Web Page Creation Issues
96(1)
References
97(2)
Chapter 13 Creating Effective Web Pages and Sites
99(10)
Introduction
99(1)
The Navigational Aids Checklist
99(2)
NAV 1 Browser Titles
99(1)
Browser Title for a Home Page
99(1)
Browser Title for Pages That Are Not Home Pages
100(1)
NAV 2: The Page Title
100(1)
Page Title for a Home Page
100(1)
Page Title for a Page That Is Not a Home Page
100(1)
NAV 3: Hypertext Links
100(1)
NAV 4: The URL for the Page
100(1)
NAV 6: Internal Search Engine
101(1)
The Nontext Features Checklist
101(1)
Nontext Features (NONTX)
101(1)
The Interaction and Transaction Features Checklist
101(1)
Interaction and Transaction Issues (INT/TRA)
101(1)
The Website Functionality Checklist
102(1)
Printing Issues
102(1)
Usability and Quality of External Links
102(1)
Usability of the Site
103(1)
Adapting Content for Mobile Technologies
103(1)
Meta Tags
104(1)
A Brief Introduction
104(1)
Descriptor Meta Tags
104(1)
Example of a Descriptor Meta Tag
104(1)
Keyword Meta Tags
105(1)
Tips for Using the Keyword Meta Tag
105(1)
Example of a Keyword Meta Tag Included with a Descriptor Meta Tag
105(1)
Copyright and Disclaimers
105(1)
Copyright and the Web
105(3)
Works in the Public Domain (Works Not Protected by Copyright)
106(1)
Fair Use
106(1)
Copyright Notice
106(1)
Copyright Notice Format
107(1)
Copyright Registration
107(1)
Suggested Copyright Guidelines for Web Authors
107(1)
A Note on Disclaimers
108(1)
Creative Commons
108(1)
References
108(1)
Appendix A Checklist Compilation 109(14)
Appendix B Information Quality Questions Compilation 123(8)
Appendix C Glossary 131(16)
Bibliography 147(12)
Index 159
Marsha Ann Tate is a central Pennsylvania-based educator and writer. She holds a Ph.D. from The Pennsylvania State University, an MLA from Bloomsburg University, and an MLS from Clarion University. Marsha is the founder and principal of Tate Research and Training Services and also serves as an adjunct faculty member at the Pennsylvania Highlands Community College. Marshas research interests focus upon information literacy, nineteenth century North American history, and media history. She is the author of numerous articles and Web-based resources, as well as several books, including A History of Canadian Television Programming Produced for the US Market (McFarland 2007).