7 Steps to Sharing Your School’s Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school’s vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you’re just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.
| Meet the Authors |
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xi | |
| Foreword |
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xiii | |
| Preface |
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xv | |
| Acknowledgments |
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xix | |
| Introduction |
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xxi | |
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1 Step 1 -- Connecting Your Vision and Mission to a Social Media Purpose |
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1 | (14) |
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1 | (2) |
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3 | (1) |
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3 | (3) |
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Connecting to Your Social Media Purpose |
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6 | (2) |
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The Purpose of Each Platform |
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8 | (3) |
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Listening to Your Parents |
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11 | (4) |
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15 | (10) |
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Establishing Your Vision and Mission |
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15 | (1) |
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Your One and Only Hashtag |
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16 | (2) |
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18 | (2) |
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Innovative Programs to Hashtag |
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20 | (1) |
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21 | (1) |
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22 | (1) |
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23 | (2) |
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3 Step 3 -- Traditional Methods that Build a Social Media Following |
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25 | (12) |
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25 | (1) |
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26 | (2) |
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28 | (1) |
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29 | (2) |
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31 | (1) |
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32 | (1) |
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33 | (1) |
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Digital Citizenship and Online Safety |
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34 | (3) |
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4 Step 4 -- Making It Happen |
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37 | (16) |
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37 | (1) |
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Student Privacy Is Important |
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38 | (2) |
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School Twitter Accounts vs. Personal Twitter Accounts |
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40 | (2) |
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Setting Up Your Accounts and Pages |
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42 | (1) |
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43 | (1) |
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Accelerating Your Social Media Activity |
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44 | (2) |
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46 | (1) |
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Your Devices Are Your Friends |
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47 | (6) |
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5 Step 5 -- Will Anyone Follow Me? |
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53 | (14) |
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Engage Parents and Students |
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53 | (1) |
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54 | (7) |
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61 | (1) |
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Overcoming Privacy Settings |
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62 | (1) |
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Moderating Comments and Monitoring Followers |
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63 | (1) |
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Breaking News and Sneak Previews |
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64 | (3) |
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6 Step 6 -- Is It Working? |
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67 | (12) |
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67 | (2) |
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Who's Following Us on Social Media? |
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69 | (1) |
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70 | (2) |
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Looking Closely at Who Follows You |
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72 | (1) |
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73 | (6) |
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79 | (20) |
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80 | (2) |
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Enhancing Photos and Video |
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82 | (2) |
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Increasing Interaction and Engagement |
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84 | (4) |
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88 | (3) |
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91 | (3) |
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Step 1 Connecting Your Vision and Mission to a Social Media Purpose |
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94 | (1) |
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94 | (1) |
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Step 3 Traditional Methods that Build a Social Media Following |
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94 | (1) |
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95 | (1) |
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Step 5 Will Anyone Follow Me? |
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95 | (1) |
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95 | (1) |
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96 | (3) |
| References |
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99 | |
Jason Kotch is the principal of Garnet Valley Elementary School in Glen Mills, Pennsylvania, USA.
Edward Cosentino is the principal of Clemens Crossing Elementary School in Columbia, Maryland, USA.
Rohkem infot Taylor & Francis e-raamatute kohta