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E-raamat: 7 Steps to Sharing Your School's Story on Social Media

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(Garnet Valley Elementary School, USA), (Howard County Schools, USA)
  • Formaat: 126 pages
  • Ilmumisaeg: 25-Oct-2017
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781351690249
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7 Steps to Sharing Your School's Story on Social MediaSuurem pilt
  • Formaat: 126 pages
  • Ilmumisaeg: 25-Oct-2017
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781351690249
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7 Steps to Sharing Your School’s Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school’s vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you’re just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.

Arvustused

"There is a vast need for this book and many others like it. Technology and Social Media are major influencers in the education of our children. Proper and wise use of social media can help leaders and teachers make a better connection with students." Ryan Berens, Ed.D, Assistant Head of Middle School, Trinity Christian Academy (TX)

Meet the Authors xi
Foreword xiii
Preface xv
Acknowledgments xix
Introduction xxi
1 Step 1 -- Connecting Your Vision and Mission to a Social Media Purpose
1(14)
Strategic Planning
1(2)
Start with Why
3(1)
Vision and Mission
3(3)
Connecting to Your Social Media Purpose
6(2)
The Purpose of Each Platform
8(3)
Listening to Your Parents
11(4)
2 Step 2 -- Hashtag It
15(10)
Establishing Your Vision and Mission
15(1)
Your One and Only Hashtag
16(2)
Make Your Hashtag Yours
18(2)
Innovative Programs to Hashtag
20(1)
Genius Hour
21(1)
Social Media Contests
22(1)
Be Collaborative
23(2)
3 Step 3 -- Traditional Methods that Build a Social Media Following
25(12)
Formative Assessment
25(1)
Communication Methods
26(2)
Face-to-Face
28(1)
School Spirit
29(2)
Relationships
31(1)
Parent/Guardian Training
32(1)
Faming Twitter Wings
33(1)
Digital Citizenship and Online Safety
34(3)
4 Step 4 -- Making It Happen
37(16)
Know the Policies
37(1)
Student Privacy Is Important
38(2)
School Twitter Accounts vs. Personal Twitter Accounts
40(2)
Setting Up Your Accounts and Pages
42(1)
Let's Get Posting
43(1)
Accelerating Your Social Media Activity
44(2)
Linking Across Platforms
46(1)
Your Devices Are Your Friends
47(6)
5 Step 5 -- Will Anyone Follow Me?
53(14)
Engage Parents and Students
53(1)
Types of Posts
54(7)
Getting Seen and Noticed
61(1)
Overcoming Privacy Settings
62(1)
Moderating Comments and Monitoring Followers
63(1)
Breaking News and Sneak Previews
64(3)
6 Step 6 -- Is It Working?
67(12)
By the Numbers
67(2)
Who's Following Us on Social Media?
69(1)
Who Is Your Audience?
70(2)
Looking Closely at Who Follows You
72(1)
Tweaking Tweets
73(6)
7 Step 7 -- What's Next?
79(12)
Tools of the Trade
80(2)
Enhancing Photos and Video
82(2)
Increasing Interaction and Engagement
84(4)
Tips and Tricks
88(3)
Concluding Thoughts
91(8)
Step 1 Connecting Your Vision and Mission to a Social Media Purpose
94(1)
Step 2 Hashtag It
94(1)
Step 3 Traditional Methods that Build a Social Media Following
94(1)
Step 4 Making It Happen
95(1)
Step 5 Will Anyone Follow Me?
95(1)
Step 6 Is It Working?
95(1)
Step 7 What's Next?
96(3)
References 99
Jason Kotch is the principal of Garnet Valley Elementary School in Glen Mills, Pennsylvania, USA.

Edward Cosentino is the principal of Clemens Crossing Elementary School in Columbia, Maryland, USA.
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Püsilink: https://www.kriso.ee/db/97813516902492e.html
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