This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental su...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products....Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising....Loe edasi...
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces....Loe edasi...
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual...Loe edasi...
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in...Loe edasi...
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry....Loe edasi...
(Ilmumisaeg: 30-Jul-2022, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781003222361)
In Joyful Infographics, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy to understand language, and with historical and contemporary vis...Loe edasi...
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us...Loe edasi...
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal....Loe edasi...
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences....Loe edasi...
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit....Loe edasi...
Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in todays mercurial media landscape. With case studies and philosophical principals, journalism, advertising, and public relations st...Loe edasi...
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs)....Loe edasi...
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and ado...Loe edasi...
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputati...Loe edasi...
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role...Loe edasi...
Using a normative approach, this book discusses threats and opportunities for the media industry in Europe after the financial crisis of 2008....Loe edasi...
