Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection betw...Loe edasi...
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book exa...Loe edasi...
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making....Loe edasi...
This book is the creative professionals guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it....Loe edasi...
This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particul...Loe edasi...
This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or masters level in a corporate advocacy course or a supplement...Loe edasi...
Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven essential for performance, leadership, and fostering collaborative organizational cultures....Loe edasi...
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when...Loe edasi...
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across adve...Loe edasi...
This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating c...Loe edasi...
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing....Loe edasi...
In todays fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evo...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental su...Loe edasi...
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age....Loe edasi...
Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain....Loe edasi...
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who w...Loe edasi...
Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion why all disciplines have been engaged with the topic and why people are suspicious of it....Loe edasi...
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations....Loe edasi...
This book analyses the current attempts to regulate artificial intelligence (AI) and its impact on the communication field. It will be of interest to scholars and students in the field of Media and Communication Law, Public Relations, Advertising, a...Loe edasi...
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing commu...Loe edasi...
The book presents an approach anchored in strategic improvisation a combination of order and chaos. It describes strategic improvisation as a concept, mindset and toolbox for leaders and organizations....Loe edasi...
Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive so...Loe edasi...
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in toda...Loe edasi...
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example....Loe edasi...
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers speci...Loe edasi...
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists. This text is perfect recommended reading for advanced undergra...Loe edasi...
This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual...Loe edasi...
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process....Loe edasi...
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communic...Loe edasi...
