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The Business of Greening, first published in 2000, debates the relationship between business and greening, and the future form this relationship could take. The book gives voice to industrial actors - employees, employers, managers, technical specialists, regulators - in the context of their organizations, within industrial sectors or as part of wider institution regimes. The business of greening is taken as socially constructed, shaped through tensions and competing interests. It produces outcomes that are sometimes unexpected, sometimes hopeful. These outcomes are explored by examining a range of workers, including estate agents, bankers, bakers, printers, regulators, in small and large corporations.

Contributors write from a wide range of different social sciences including sociology, geography, organizational science and psychology. This title will be of particular interest to students and researchers of environmental and business studies, and to those who shape environmental policy in government and industry.

List of figures and tables
vii
1 The business of greening: an introduction
1(10)
Stephen Fineman
PART 1 Constructing the environment
11(84)
2 The manager, the business and the big wide world
13(22)
Martin Purvis
Frances Drake
Jane Hunt
Deborah Millard
3 Buying the environment: the multiple meanings of green supply
35(19)
Steve New
Ken Green
Barbara Morton
4 Framing environmental choices: mediating the environment in the property business
54(24)
Simon Guy
5 Banking on the environment: risk and rationality
78(17)
Andrea Coulson
PART 2 Regulating
95(56)
6 Being a regulator
97(17)
Stephen Fineman
7 Regulation matters: global environmental discourse and business response
114(20)
Jane Hunt
Sujatha Raman
8 The business of building regulation
134(17)
Sujath A. Raman
Elizabeth Shove
PART 3 Learning and change
151(38)
9 Smaller enterprises and the environment: organizational learning potential?
153(16)
Judith Petts
10 Agents of change in corporate `greening': case studies in water and electricity utilities
169(20)
Anja Schaefer
Brian Harvey
PART 4 The green organisation?
189(12)
11 Green myths, green realities
191(10)
Stephen Fineman
Index 201
Stephen Fineman