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The Business of Greening, first published in 2000, debates the relationship between business and greening, and the future form this relationship could take. The book gives voice to industrial actors - employees, employers, managers, technical specialists, regulators - in the context of their organizations, within industrial sectors or as part of wider institution regimes. The business of greening is taken as socially constructed, shaped through tensions and competing interests. It produces outcomes that are sometimes unexpected, sometimes hopeful. These outcomes are explored by examining a range of workers, including estate agents, bankers, bakers, printers, regulators, in small and large corporations.

Contributors write from a wide range of different social sciences including sociology, geography, organizational science and psychology. This title will be of particular interest to students and researchers of environmental and business studies, and to those who shape environmental policy in government and industry.

List of Figures and Tables;
1. The Business of Greening: An Introduction
Stephen Fineman; Part 1: Constructing the Environment;
2. The Manager, the
Business and the Big Wide World Martin Purvis, Frances Drake, Jane Hunt and
Deborah Millard
3. Buying the Environment: The Multiple Meanings of Green
Supply Steve New, Ken Green and Barbara Morton
4. Framing Environmental
Choices: Mediating the Environment in the Property Business Simon Guy
5.
Banking on the Environment: Risk and Rationality Andrea Coulson Part 2:
Regulating;
6. Being a Regulator Stephen Fineman
7. Regulation Matters:
Global Environmental Discourse and Business Response Jane Hunt and Sujatha
Raman
8. The Business of Building Regulation Sujatha Raman and Elizabeth
Shove; Part 3: Learning and Change;
9. Smaller Enterprises and the
Environment: Organisational Learning Potential? Judith Petts
10. Agents of
Change in Corporate Greening: Case Studies in Water and Electricity
Utilities Anja Schaefer and Brian Harvey; Part 4: The Green Organisation?;
11. Green Myths, Green Realities Stephen Fineman; Index
Stephen Fineman