This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
1. An Overview of the Book Part
1. Radios Arena, Attributes and
Audiences
2. Radios Arena
3. Radios Attributes
4. What Radio Audiences Want
Part
2. Formats, Soundscapes and Voices
5. Format Structure and Management
6.
The Structure and Appeal of Acoustic Space
7. Air Personality: the Structure
of Spoken Gesture Part
3. Music Programming
8. The Appeals of Radio Music
9.
Music Moods Research
10. The Components of a Mood-Evoking Music Progression
11. Factors in MOST Mood-Oriented Selection Testing
12. Factors in MEMO
Mood-Evoking Music Order
13. Toward MERIT
David T. MacFarland
Rohkem infot Taylor & Francis e-raamatute kohta