| Acknowledgments |
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xiii | |
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Chapter 1 An Overview of the Book |
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1 | (8) |
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1 | (1) |
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2 | (2) |
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4 | (1) |
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5 | (4) |
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PART I RADIO'S ARENA, ATTRIBUTES, AND AUDIENCES |
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9 | (14) |
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What Business Is Radio In? |
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9 | (1) |
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Radio Is Not in the "Radio Business" |
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10 | (1) |
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11 | (2) |
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13 | (2) |
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15 | (6) |
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21 | (2) |
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Chapter 3 Radio's Attributes |
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23 | (11) |
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23 | (1) |
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Mendelsohn: The Positive Values of Mass Entertainment |
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23 | (3) |
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Stephenson: The Pleasures of Play |
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26 | (2) |
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28 | (2) |
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Lessons About Entertainment Values From Computer Games |
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30 | (3) |
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33 | (1) |
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Chapter 4 What Radio Audiences Want |
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34 | (23) |
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34 | (4) |
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Pleasure as Product, Not Byproduct |
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38 | (3) |
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41 | (3) |
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44 | (1) |
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45 | (1) |
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Other Audience Needs and Desires |
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46 | (5) |
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51 | (2) |
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53 | (4) |
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PART II FORMATS, SOUNDSCAPES, AND VOICES |
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Chapter 5 Format Structure and Management |
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57 | (25) |
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A Brief History of Radio Music Formats |
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57 | (10) |
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67 | (5) |
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Special Problems of Automated Stations |
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72 | (3) |
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75 | (5) |
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80 | (2) |
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Chapter 6 The Structure and Appeal of Acoustic Space |
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82 | (12) |
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The Listening Environment |
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82 | (5) |
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A Sense of Place in Acoustic Space |
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87 | (3) |
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90 | (3) |
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93 | (1) |
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Chapter 7 Air Personality: The Structure of Spoken Gesture |
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94 | (21) |
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The Challenge of Radio Performance in a Visual Era |
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94 | (2) |
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Needing Arthur Godfrey Again |
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96 | (1) |
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Emulate the Analysis, Not Necessarily the Style |
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97 | (5) |
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The Announcer As Ideal Mate |
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102 | (1) |
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103 | (2) |
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The Wednesday Afternoon Format |
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105 | (3) |
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Talk About the Community's Stories |
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108 | (3) |
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111 | (4) |
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PART III MUSIC PROGRAMMING |
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Chapter 8 The Appeals of Radio Music |
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115 | (15) |
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115 | (6) |
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Research on How and Why Music Affects Us |
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121 | (6) |
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The Physical Appeals of Radio Music |
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127 | (1) |
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128 | (2) |
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Chapter 9 Music Moods Research |
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130 | (14) |
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Rhythm, Melody, Pitch, and Novelty |
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130 | (4) |
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Mendelsohn's Music Moods Research |
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134 | (3) |
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Clynes' Music Moods Research |
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137 | (5) |
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142 | (2) |
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Chapter 10 The Components of a Mood-Evoking Music Progression |
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144 | (21) |
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Music Presentation Based on Mood Needs |
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145 | (2) |
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147 | (2) |
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Aristotelian Structure and the Popular Song |
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149 | (5) |
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154 | (4) |
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158 | (2) |
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160 | (2) |
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The Time/Space/Force Components of Radio Mood |
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162 | (1) |
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163 | (2) |
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Chapter 11 Factors in MOST-Mood-Oriented Selection Testing |
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165 | (21) |
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166 | (1) |
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Using Clynes' Terms to Select Airplay Music |
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167 | (7) |
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Space (Involvement Factors) |
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174 | (1) |
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Force (Acceptance Factor) |
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175 | (2) |
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177 | (7) |
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184 | (2) |
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Chapter 12 Factors in MEMO-Mood-Evoking Music Order |
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186 | (13) |
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189 | (4) |
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193 | (2) |
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195 | (2) |
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Using the CMC for Other Elements 1% Major Points |
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197 | (2) |
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199 | (5) |
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Should Radio Lead or Follow Society? |
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199 | (1) |
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A Glimpse of What MERIT Might Be: Mood-Evoking Respondent-Interactive-Tracking |
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200 | (2) |
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202 | (2) |
| Index |
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204 | |
Lisainfo e-raamatute kohta