This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.
Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication campaigns in this diverse context. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture; economic systems; societal culture; media systems; and activist environments.
This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.
This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.
Introduction
1. Extending the Horizons of Crisis Communication
Scholarship and Practice: A Socio-cultural Perspective
2. VIETNAM: Lost in
Translation: Coca Colas Advertisement Sparks Crisis
3. INDIA: McDonalds
Faces Boycott Over Halal Meat
4. MALAYSIA: Environmentalists Rally Against
MNC Over Radioactive Waste
5. SINGAPORE: MNC Halts Retrenchment Over
Employees Anger
6. JAPAN: Nikes Anti-Racism Ad Sparks Backlash
7. CHINA:
H&M Canceled by Chinese Consumers Over Uyghur Cotton
8. INDONESIA:
Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance
9.
THAILAND: FoodPanda Faces Boycott for Terrorist Comment
10. SOUTH KOREA:
Ignoring History Imperils Uniqlos Business. Epilogue
Krishnamurthy Sriramesh is a Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.
Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.
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