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E-raamat: Foundations of Visual Communication: How Visuals Appear in Daily Life [Taylor & Francis e-raamat]

(Mälardalen University, Eskilstuna, Sweden), (Konstfack University of Arts Crafts and Design, Sweden)
  • Formaat: 132 pages, 21 Line drawings, black and white; 38 Halftones, black and white; 59 Illustrations, black and white
  • Ilmumisaeg: 16-Jun-2023
  • Kirjastus: Routledge
  • ISBN-13: 9781003170037
  • Taylor & Francis e-raamat
  • Hind: 166,18 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 237,40 €
  • Säästad 30%
  • Formaat: 132 pages, 21 Line drawings, black and white; 38 Halftones, black and white; 59 Illustrations, black and white
  • Ilmumisaeg: 16-Jun-2023
  • Kirjastus: Routledge
  • ISBN-13: 9781003170037
"Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"--

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.



Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.

1. Visual Landscapes
2. Visual Communication in Practice
3. Analysing
and Interpreting Visuals
4. Communication and Narration
5. Contexts,
Situations and Framing
Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden.

Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.