Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real custo...More info...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complet...More info...
The essential guide to conversational selling the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Selling is changing. As AI becomes ever more pervasi...More info...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals and Kellie Lucas is a pioneer in the discipline....More info...
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy...More info...
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. In todays rapidly evolving business landscape, AI and machine learning have beco...More info...
Congratulations!You’ve just become the Chancellor of the Exchequer – master of the Treasury – and one of the most powerful people in Britain. Many historic figures have gone before you. And now the latest name on that nob...More info...
Discover the key to positive workplaces and better results from one of Britains most successful leaders._______________________________The Guardian______________________________...More info...
This fourth edition of Financial Services Marketing firmly reinforces the books role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed i...More info...
(Pub. Date: 22-Jul-2024, Hardback, Publisher: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...More info...
Key performance indicators (KPIs) are widely used across organisations. But are they fully understood in how they can properly shape, improve, or even undermine organisational systems and outcomes? This book presents a framework and tools for meas...More info...
Exploring the darkest side of organizations may have a potential to change our previous assumptions about business life. Scholars both in management and organizational research fields have shown interest in the bright side of behavioral life and h...More info...
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical applica...More info...
