Exploring the transformation and challenges facing urban commerce in the 21st century, this book analyses the retail apocalypse, the decline of shopping malls, commercial gentrification, the evolution of brick-and-mortar stores, and touristification...Loe edasi...
The economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopp...Loe edasi...
This book provides a framework and tools to convert retailing conceptsfrom shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously be...Loe edasi...
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a...Loe edasi...
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair price, at a price the consumer can afford, whilst m...Loe edasi...
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior,...Loe edasi...
Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to pop-up without notice, quickly attract crowds, then disappear or morph int...Loe edasi...
The structure of the book takes the reader logically, by chapter, on THE RESPONSIBLE 9 FRAMEWORKTM, providing a clear perspective for each component. For each of the nine aspects, a series of specific contemporary case studies and perspectives have...Loe edasi...
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketi...Loe edasi...
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today....Loe edasi...
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideologys role in corporate culture studies. It examines the formation, dissemination, and...Loe edasi...
Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability....Loe edasi...
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments....Loe edasi...
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trend...Loe edasi...
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream....Loe edasi...
Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leve...Loe edasi...
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us...Loe edasi...
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail manage...Loe edasi...
