This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book exa...Loe edasi...
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies....Loe edasi...
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making....Loe edasi...
Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer be...Loe edasi...
The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in...Loe edasi...
The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the worlds leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for...Loe edasi...
This inter- and trans-disciplinary Handbook includes 35 original chapters which explore vibrant debates around the interrelationship between global Islam and consumer culture, and is essential reading for students and researchers in Islamic studies,...Loe edasi...
The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas....Loe edasi...
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme....Loe edasi...
Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation....Loe edasi...
What would it take to have a world where everyone had enough? How can we eliminate poverty, leave enough for non-human nature, and increase wellbeing? This book explores ways the reader can live their life, engage with cultural change, and engage wi...Loe edasi...
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable leve...Loe edasi...
This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary alloc...Loe edasi...
Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption....Loe edasi...
This book looks at the recent emergence of new ordinary consumption, in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, i...Loe edasi...
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth...Loe edasi...
This volume presents empirical and theoretical illustrations of the various means through which politics and power influence (un)sustainable consumption practices, policies and perspectives. The authors discuss why current efforts have largely faile...Loe edasi...
There is now a widespread interest in reuse in many domains, from opera houses built over old warehouses, to vintage clothes and everyday goods incorporating repurposed materials or parts. Challenging dominant understandings of waste and consumption...Loe edasi...
The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why i...Loe edasi...
