""Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines"--
The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety of disciplines.
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes – "I shop therefore I am" – has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world, it seems as if there is no debate that our consumption behavior is fused with our self-identity – shaping it, changing it, and often challenging it.
The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behavior and vice-versa and in doing so presents a broad perspective on the dynamics of self-identity and consumption.
With chapters discussing the theory, research, and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural, and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Part I: WHAT IS THE SELF IN THE CONTEXT OF CONSUMPTION?
1. I am what I
do, not what I have: The centrality of experiential purchases to the
self-concept Revisited
2. How people use objects to create and defend their
identities
3. Authentic self-expression in consumption: misalignments in
feeling and seeming
4. From reimagining the self to losing ourselves
5.
Extended self in a digital age
6. A framework of the extended self in the
metaverse: visual self-representation in avatar-mediated environments
7.
Blockchain realities: materializing decentralized identities in the metaverse
8. A deeper dive into understanding stigmatized-identity cues
9. Can parents
escape the ideology of intensive mothering? Reflections across social classes
and geographical contexts
10. The consumer self in pain
11. Gendered
Perspectives: Exploring Gendered Patterns in Identity and Consumer Behavior
12. Grasping what is mine and me. Psychological ownership and self
13. The
world is my oyster: consumers psychological ownership in a spatial computing
era
14. Things we love, brand love, and the Self Part II: THE DYNAMIC SELF:
TRANSFORMATION, SUPPORT and CONTROL
15. Self-transformation and chronic
consumer liminality
16. The modern girl myth: understanding the new Indian
woman through her consumption choices
17. Technological shaping of consumer
identity
18. Losing cool points: insights from insults among adolescents
19.
Aging consumers and consumption
20. Motivated identity construction
21.
Compensatory consumption: a material salve for psychological wounds
22. The
efficacy of self-repair through compensatory consumption
23. To see and be
seen: inclusive design boosts consumer significance, worth and well-being
Part III: SOCIAL AND CULTURAL ASPECTS OF THE SELF AND CONSUMPTION
24. Social
influence and the self
25. Self-extension, brand community and consumer
creation among the Adult Fans of LEGO in the age of social media
26. A brief
review of political identity
27. Generational identity and consumption
28.
Political identity and its implications for consumer behavior and marketing:
a review of the emerging literature
29. Cultural determinants of identity:
consequences for consumer behavior
30. Religious Identity and faith-based
markets Part IV. MARKETING AND THE SELF
31. Brand relationships and self
32.
That Is So Not Me: Dissociating from Undesired Consumer Identities
33.
Implications of brand purpose for consumer identity
34. Self-brand
connections: motivations, origins, and outcomes
35. Breaking gender binaries
in advertising
36. A social identity perspective on aspirational advertising
and self
37. Self-presentation versus self-disclosure of consumer behavior on
social media
38. Ethnic identity in advertising research Part V. THE SELF AND
PRODUCT/PERSON/PERSONA DISPOSAL
39. You cant take it with you when you go:
body disposal as identity expression
40. When do consumers dispose of
possessions? The effect of Self-inauthenticity on possession disposal
decisions
41. Death Becomes Bowie Life, Death and Identity of David (Jones)
Bowie
42. Evolution of Consumption: Identity Construction and Expression in
the Digital Age
Ayalla Ruvio is an Associate Professor of Marketing at Michigan State University. Her area of expertise is in the psychology of consumer behaviors, which focuses on issues such as identity and consumption, material vs. experiential consumption, and consumer arrogance. Her research has been published in top journals, including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the Consumer Behavior textbook. Her research has been featured in numerous media outlets worldwide, including CNN, the TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, The Washington Post, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.
Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural. He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behavior Odyssey. He is the past president and fellow of ACR and has over 800 publications. He has received numerous research and teaching awards, including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012, a 10-volume compendium with discussions of his work was published in the Sage Legends in Consumer Behavior series. In 2023, he received an honorary doctorate from Université de Reims with a festschrift in his honor.
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