Muutke küpsiste eelistusi

E-raamat: Employees and Internal Social Media: The Voice of Coworkers in an Organization [Taylor & Francis e-raamat]

  • Formaat: 138 pages, 11 Tables, black and white; 16 Line drawings, black and white; 11 Halftones, black and white; 27 Illustrations, black and white
  • Sari: Routledge Research in Public Relations
  • Ilmumisaeg: 20-May-2025
  • Kirjastus: Routledge
  • ISBN-13: 9781003568261
  • Taylor & Francis e-raamat
  • Hind: 59,08 €*
  • * hind, mis tagab piiramatu üheaegsete kasutajate arvuga ligipääsu piiramatuks ajaks
  • Tavahind: 84,40 €
  • Säästad 30%
  • Formaat: 138 pages, 11 Tables, black and white; 16 Line drawings, black and white; 11 Halftones, black and white; 27 Illustrations, black and white
  • Sari: Routledge Research in Public Relations
  • Ilmumisaeg: 20-May-2025
  • Kirjastus: Routledge
  • ISBN-13: 9781003568261

This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization.

Drawing from the latest research, the book identifies internal social media’s potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels, and geographical distances. It argues that internal social media can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.



This book explores the benefits and challenges of employees communicating on internal social media and how employee communication can develop and construct an organization. This title is relevant to academics and practitioners in the fields of strategic communication and organizational communication.

Introduction
1. A multivocal communication arena
2. The organisational
context
3. Multivocal communication and its value for organisations
4.
Internal social media as organisational listening
5. The role of the internal
social media coordinator
6. User types and communication roles on internal
social media
7. Employees as strategic and reflective communicators
8.
Critical conversations on internal social media
9. Communicative leadership
and coworkership on internal social media
Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.