With her thorough and highly detailed discussion of internal social media, Vibeke Thøis Madsen interestingly captures the opportunities and pitfalls of this medium for today's organisations. While the book is generally optimistic about the use of such media, it manages to maintain a necessary complexity in analysing key dimensions such as expectations of the medium, employee engagement, communication roles, leadership, control and self-censorship. Combined with an extensive use of cases and examples, the book offers an overview that avoids simplification and idealisation. This makes it both interesting for communication students in higher education and relevant for practitioners in all types of organisations.
Lars Thøger Christensen, Professor, Copenhagen Business School, Denmark
