Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groun...Loe edasi...
Actionable tools and insights that are essential to unlocking your potential Oscar Munoz, former CEO of United Airlines In his groundbreaking bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence...Loe edasi...
*AS HEARD ON THE DIARY OF A CEO PODCAST* MAKE YOUR NEXT CONVERSATION THE ONE THAT CHANGES EVERYTHING Go and get this book, theres very few like it Steven Bartlett If you are a student of what makes people tick, yo...Loe edasi...
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. This third edition is aga...Loe edasi...
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Mixed Media offers students of journalism, advertising, and publi...Loe edasi...
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chap...Loe edasi...
Successfully combing an academically robust account of the major theories and models of leadership, this text uses a consistent format for each chapter so students can compare the various theories. ...Loe edasi...
