This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and turn insights into action. Learn to craft stunning visuals, navigate data-driven decisions, and infuse your data with key principles for maximum impact. This book is your roadmap to turning data from mere information into a powerful catalyst for transformation.
This book is a blend of practical knowledge, inspiring narratives, and interactive elements. It strikes a balance between providing a solid foundation in data storytelling principles and offering actionable steps for readers to implement in their own work.
Foreword by Malcolm Hawker, Chief Data Officer.
Preface.
Part One: Leveraging Beauty and Brains for Effective Data Storytelling.
Chapter 1: ConceptionStart the Race.
Chapter 2: InceptionMake the Case.
Chapter 3: PerceptionMotivate the Base.
Chapter 4: InspectionGive It Space.
Chapter 5: DirectionPut It into Place.
Glimpses into Real Life: The Pizza Delivery of Data Insights.
Part Two: Driving Decisions with Data: Delight or Disaster?
Chapter 6: Dominance (LOOK): Prioritizing Objectives.
Chapter 7: Relevance (LINK): Finding/Presenting Relevant Data.
Chapter 8: Significance (LISTEN): Drawing Conclusions.
Chapter 9: Surveillance (LEVERAGE): Planning the Strategy.
Chapter 10: Vigilance (LEARN): Measure Success and Repeat.
Glimpses into Real Life: From Feudal Chaos to Data-Driven Equity.
Part Three: Bringing Data to L.I.F.E. and Life to Data.
Chapter 11: Legacy: Weaving a Story Through Time.
Chapter 12: Integrity: Building Trust with Transparency.
Chapter 13: Fervency Igniting Insights with Passion.
Chapter 14: Efficiency: Optimizing for Impact.
Glimpses into Real Life: Lessons from the Inca Road.
Conclusion: Where Stories Spark Transformation.
Dr. Joe Perez is Senior Systems Specialist and Team Leader at the North Carolina Department of Health & Human Services and a former Business Intelligence Specialist at NC State University.
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