Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compro...More info...
(Pub. Date: 22-Jan-2026, Paperback / softback, Publisher: Right Book Press, ISBN-13: 9781917490184)
Whats the secret sauce of unforgettable service? Its that one little thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you in...More info...
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the i...More info...
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Looking to implement smarter digital marketing strategies that deliver real results in tr...More info...
Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groun...More info...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real custo...More info...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complet...More info...
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing s...More info...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline....More info...
(Pub. Date: 10-Nov-2025, Hardback, Publisher: John Wiley & Sons Inc, ISBN-13: 9781394279937)
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competi...More info...
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy...More info...
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. In todays rapidly evolving business landscape, AI and machine learning have beco...More info...
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant...More info...
Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, f...More info...
Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?...More info...
(Pub. Date: 30-Dec-2024, Hardback, Publisher: John Wiley & Sons Inc, ISBN-13: 9781394288823)
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGra...More info...
This fourth edition of Financial Services Marketing firmly reinforces the books role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed i...More info...
(Pub. Date: 22-Jul-2024, Hardback, Publisher: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...More info...
Understand the Keys to Client Acquisition and Lasting Relationships#1 New Release in Marketing and Consumer Behavior, and Customer RelationsMaking powerful connections with a prospective client, so they engage and...More info...
(Pub. Date: 26-Sep-2023, Paperback / softback, Publisher: Hay House Business, ISBN-13: 9781837820580)
From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide thats helped countless entrepreneurs make millionsnow in paperback....More info...
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Mixed Media offers students of journalism, advertising, and publi...More info...
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical applica...More info...
The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Across all sectors, organizations fixation with functionality have meant that the human element...More info...
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chap...More info...
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the aut...More info...
Discover how the worlds best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer eng...More info...
Wann kauft ein Kunde? Wann kauft er nicht? Warum gibt es Verkäufer, die von gleichen Produkten zu gleichen Bedingungen mehr verkaufen als andere? Um diese zentralen Fragen geht es in Emotion Selling. Die Autoren beschreiben einen neuen, von Wissens...More info...
