Understand the Keys to Client Acquisition and Lasting Relationships
#1 New Release in Marketing and Consumer Behavior, and Customer Relations
Making powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weylman’s proven path to cultivating client relationships is essential for success.
Elevate your client’s experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service or an elevated experience. But none gives the reader the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does. It is the permanent business growth and success handbook for 21st century professionals in sales, marketing, and service.
Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience. That way, both you and your client are advocating for each other’s long-term success.
Inside find genuine insight and key tips on creating and managing client relationships such as:
- What buyers of every product or service actually want and why it matters
- The critical link between client acquisition and long-term loyalty
- The proven path to engage with people to become the provider of choice
- How to create rock-solid relationships that withstand competitive pressure
If you liked business books such as Unreasonable Hospitality, The Power of Why, or Change, you’ll love C. Richard Weylman’s 100 Proven Ways to Acquire and Keep Clients for Life.
The firstbook to detail both what and then exactly how professionals can elevate theirclient and prospective client experiences to capture their lasting loyalty.
Arvustused
Richard says, Relationships drive revenue. Build them and you will soar. If one has any doubts about the truth of this statement, Id ask them to read this magnificent book. Buckle your seatbelt, dear reader. You are about to take a very abundant ride. Bob Burg, coauthor of the international bestseller, The Go-Giver, and author of the sales classic, Endless Referrals
Richard nails it in his new book! Not only does Richard provide valuable insights, like only he can do; he also provides important implementation strategies. If you are interested in Rock Solid Relationships, this book is a must read!! Harry P. Hoopis, chief executive officer at Hoopis Performance Network and recipient of the 2022 John Newton Russell Memorial Award
I expected a great book, but this prolific book has really outperformed Richards previous works. This book should be used as your Bible for customer relationship strategies and tactics. With 100 Proven Ways to Acquire and Keep Clients for Life, your luck will be augmented dramatically with great skill. Milton Pedraza, CEO of Luxury Institute, LLC
I have known Richard for almost thirty years! He trained me when I was a brand-new agent. The proven, actionable tactics he shares in this book can set your entire career on a new trajectory and will bring you permanent business success. Tom Hegna, retirement expert, economist, bestselling author, and international speaker
Richard Weylmans book is a powerhouse of actionable strategies tailored for client acquisition and retention. It's an excellent blueprint to follow for cultivating enduring client relationships. Real-life examples bring these strategies to life, making them accessible and adaptable across industries. A must-read for professionals striving to excel in client-centric businesses. Adrienne Lally and Attilio Leonardi, co-owners of Team Lally, Keller Williams Honolulu.
Richard Weylman has always been ahead of common thinking. He has always focused on what is effective and to do that which others cant do, wont do, or havent thought of yet. He understands the human emotional components that are the true differentiators. I have been in financial services for fifty years and, if I were you, I would get this book and read it! Joe Jordan, author of Living a Life of Significance and recipient of the 2023 John Newton Russell Memorial Award.
Every reader, including me, will see themselves and the professionals they work with in this book and know how to be better immediately. Jim Ruta, president of Advisorcraft Media
This book brilliantly captures the essence of choosing the pain of discipline over the pain of regret, reminding us that every challenge we face only makes us more unstoppable in the future. By this books teachings, we can develop a portfolio of clients that will last a lifetime! Louis David Spagnuolo, chairman of the board, PrivateJet.com
What makes Richard and this book really special is his ability to teach others how to use their own voice, to help us authentically connect with the lifeblood of our businessesour clients. Colin C Lake, CIMA® founder/president of Developing the Next Leaders
A must-read book! Richard Weylman shares with you the secrets of how to engage and insight on how to keep a client for life. He has inspired me with simple yet powerful, proven techniques to use every day to be successful in my business. Shirley Luu, founder and CEO of Shirley Luu & Associate (with more than 27,500 clients served!)
Richard Weylman shares the key to attracting and retaining customers with this simple, yet profound, question, Do I feel appreciated and cared for? Sounds simple, right? Except that if it was so easy, everyone would do it. Thats why Richards book is so important. It doesnt just give you the key. It shows you how to use it to unlock your customers engagement and loyalty. 100 Proven Ways to Acquire and Keep Clients for Life is THE field book you need to grow your business today. Randy Pennington, author of Make Change Work and Results Rule!
Muu info
Extensive Mailing List
Weylman has 43,000 contacts consisting of 28,000 blog subscribers and 15,000+ LinkedIn followers. He is promoting the book via personalized emails to those on his lists. He is producing bite size snippets of the book content to engage his contacts as well as social media followers on LinkedIn, X and Threads.
Speaking Engagements
As a Hall of Fame inducted keynote speaker and the recipient of the CX Hall of Fame inductee as well as a Global CX Influencer, Richard provides 45-60 speaking engagements each year at all types and sizes of meetings, from a group of 60 YPO members at their monthly meeting to 2,500 insurance executives at their annual conference. His list of speaking clients reads like a Whos Who in Business from the Morgan Stanley and Merrill Lynch-sized firms, to the Freddies Steakburger and Custards franchises, to industry leading Real Estate groups such as Team Lally, to the entire staff of sports teams, such as the Minnesota Vikings. He enjoys a remarkable level of repeat engagements. The books message is directly tied to his speaking, and he has presented 35+ times on this topic in the last 24 months, already creating demand for it. Weylman enjoys 45-60 appearances each year to firms and associations such as: Forbes Media, Reuters, Wall Street Journal online, Merrill Lynch, Morgan Stanley, UBS, Guardian Insurance, State Farm Insurance, LPL Financial, Atria Financial, Cetera, American Financial, Team Lally Real Estate, Freddies Steak Burger and Custard, Global General Agents and Managers Association, Ameriprise Financial, Frost Bank, Truist Bank, Regions Bank, National Auto Dealers Association, American National
Leverage Social Media and Influencers
Podcast campaign: Weylman will be a guest on many podcasts interested in business growth, entrepreneurism, personal development, and organizational change. He will leverage his role as a partner in a major venture capitalist firm that currently has projects with some of the leading social media influencers, one of which has more than 24 million Instagram followers. He will work with these influencers to create word of mouth, and potentially a launch partner affiliation.
Mainstream PR
A major book PR firm has been hired to add to the awareness and demand.
Contents
Introduction
Chapter One: What Clients Want and Why You Get Fired Without It
Chapter Two: How to Personalize Communications and Show Clients You Care
Chapter Three: How to Make Clients Feel Secure Emotionally
Chapter Four: How to Make Clients Feel Secure Economically
Chapter Five: How to Know Your Clients Better and Build a Rock-Solid
Relationship
Chapter Six: How to Keep Clients Engaged by Creating New and Memorable
Experiences
Chapter Seven. How to Be Sure Clients Always Know You Value Them and Their
Relationship with You
Chapter Eight. How to Implement These Tactics for Client Retention and
Business Growth
Acknowledgments
About the Author
C. Richard Weylman is a business consultant and author. Spending most of his childhood in different foster homes and schools, he started his accomplished career by heading luxury brands such as Rolls Royce and the Robb Report. Weylman has gone on to become a key speaker on business success, delivering over 3,000 presentations and garnering more than 4,000 followers on his marketing education platform, The Weylman Center for Excellence in Practice Management. In 2023, he was inducted into the CX (Customer Experience) Hall of Fame and has been named a CX Global Thought Leader by the AI firm Engati. When not at his residence in Punta Gorda, Florida, he is delivering his next key speaker presentation to thousands of future entrepreneurs, as well as continuing his philanthropic work towards widows and orphans. Bob Burg is the coauthor of the international bestseller The Go-Giver and author of the sales classic Endless Referrals. A Hall of Fame speaker, he has authored numerous books on sales, communication, and people skills with well over two million copies of his books sold. Burg is an advocate of the free-enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves, and how well that is done. A former member of the board of directors of his local animal shelter, he is currently part of an animal rescue, foster, and placement organization based in South Florida. Learn more about Bob at burg.com. Milton Pedraza of Boca Raton, Florida, is the founder and CEO of the Luxury Institute. He is globally recognized as one of the worlds leading luxury industry experts. The Luxury Institute is the world's most trusted research, training, consulting, and elite business solutions partner for luxury and premium goods and services brands. Luxury Institute has built the largest global network of luxury executives, experts, HNW and UHNW individuals and families. With the expertise of emotionally intelligent luxury, the Institute has helped its clients consistently inspire emotions that deliver extraordinary customer experiences and drive long-term relationships.
