How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
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Winner of Bronze winner in Economics from the 2018 Axiom Business Book Awards 2018 and Gold winner in Business Technology from the 2018 Axiom Business Book Awards 2018.
Acknowledgments
vii
Introduction
1
(16)
I Human Behavior and the Mobile Phone Journey So Far
1 Mobile Phones: A Truly Transformative Technology
17
(8)
2 What the Smartphone Has Changed
25
(8)
3 Striking a Balance
33
(14)
II The Forces Shaping the Mobile Economy
4 Context: What's Going On?
47
(12)
5 Location: Why Geography Matters
59
(20)
6 Time: It's On Your Side
79
(16)
7 Saliency: Can You See Me Now?
95
(12)
8 Crowdedness: Why Scarcity of Space Matters
107
(12)
9 Trajectory: Watch Where You're Walking
119
(16)
10 Social Dynamics: You Are Who You're With
135
(12)
11 Weather: Creating the Perfect Storm
147
(12)
12 Tech Mix: Solving Wanamaker's Riddle
159
(22)
III Next-Generation Technology Forces
13 The Growing Intimacy between Us and Our Devices
