Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compro...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, Paperback / softback, Kirjastus: Right Book Press, ISBN-13: 9781917490184)
Whats the secret sauce of unforgettable service? Its that one little thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you in...Loe edasi...
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the i...Loe edasi...
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Looking to implement smarter digital marketing strategies that deliver real results in tr...Loe edasi...
Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groun...Loe edasi...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real custo...Loe edasi...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complet...Loe edasi...
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing s...Loe edasi...
The essential guide to conversational selling – the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Selling is changing. As AI becomes ever more pervasi...Loe edasi...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline....Loe edasi...
(Ilmumisaeg: 10-Nov-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394279937)
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competi...Loe edasi...
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy...Loe edasi...
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. In todays rapidly evolving business landscape, AI and machine learning have beco...Loe edasi...
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant...Loe edasi...
Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, f...Loe edasi...
(Ilmumisaeg: 10-Jun-2025, Hardback, Kirjastus: Harvard Business Review Press, ISBN-13: 9781647829735)
Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?...Loe edasi...
(Ilmumisaeg: 30-Dec-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394288823)
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGra...Loe edasi...
This fourth edition of Financial Services Marketing firmly reinforces the books role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed i...Loe edasi...
(Ilmumisaeg: 22-Jul-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...Loe edasi...
