What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to educate Chinese consumers...Loe edasi...
(Ilmumisaeg: 01-Jun-2026, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783119144421)
In an era of AI disruption, economic volatility, and workplace burnout, traditional problem-solving methods are failing. Reverse Thinking offers a groundbreaking toolkit for tackling modern challenges by merging logic with creativity, structure with...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 31-May-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108837392)
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
In the dynamic landscape of contemporary finance, the emergence and growth of ESG investing signifies a paradigm shift, redefining the foundational tenets of portfolio analysis and management. This book provides a comprehensive examination of ESG...Loe edasi...
This book examines the concept of Ren in a business context. It begins by reviewing relevant Chinese literature on Ren (), then explores the Customer Ren Orientation model and its connections with Harmony, Business Relationship, Service Quality, and...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
(Ilmumisaeg: 28-May-2026, Hardback, Kirjastus: Advantage Media Group, ISBN-13: 9781642257373)
Whether youre a solo practitioner or managing a multioffice firm, Local SEO for Lawyers provides the strategies you need to outpace competitors and thrive as AI and automation transform how clients find legal services....Loe edasi...
This book helps sales professionals, support teams, process improvement experts, and internal consultants reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-ed...Loe edasi...
This book helps sales professionals, support teams, process improvement experts, and internal consultants reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-ed...Loe edasi...
Auditing has been a subject of some controversy, and there have been repeated attempts at reforming its practice globally. This comprehensive companion surveys the state of the discipline, including emerging and cutting-edge trends. It covers the...Loe edasi...
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementatio...Loe edasi...
