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30 Day MBA in International Business: Your Fast Track Guide to Business Success 3rd Revised edition [Kõva köide]

  • Formaat: Hardback, 256 pages, kõrgus x laius x paksus: 240x164x24 mm, kaal: 635 g
  • Ilmumisaeg: 03-May-2023
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 1398610984
  • ISBN-13: 9781398610989
  • Formaat: Hardback, 256 pages, kõrgus x laius x paksus: 240x164x24 mm, kaal: 635 g
  • Ilmumisaeg: 03-May-2023
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 1398610984
  • ISBN-13: 9781398610989
"It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations. With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment"--

From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector.

It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations.

With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business and Supply Chain Management is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.



Develop your understanding of international business and accelerate your career through the insights and teachings from the world's top business schools.

From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector.

It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations.

With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

List of figures
viii
List of tables
ix
Introduction 1(7)
01 Introduction to international business
8(28)
A brief history of the instruments of international business
9(5)
Why and how businesses become international
14(2)
International trade theory - an A to P
16(9)
The economic, social and enterprise effects of international business
25(8)
Risks
33(1)
Online video courses and lectures
34(1)
Online video case studies
35(1)
02 The international business environment
36(20)
Political systems
38(1)
Economic systems
39(6)
Technological effects
45(2)
Environmental factors
47(1)
Legal
48(7)
Online video courses and lectures
55(1)
Online video case studies
55(1)
03 Global business strategy
56(25)
Devising strategy - the overview
58(2)
Cost leadership
60(2)
Differentiation
62(1)
Focus
62(2)
Industry analysis
64(6)
Segmenting markets
70(3)
Branding
73(1)
Market research
74(5)
Online video courses and lectures
79(1)
Online video case studies
80(1)
04 International marketing strategy
81(45)
The marketing mix
82(3)
Products and services
85(9)
Advertising and promotion
94(4)
Selling
98(1)
Pricing strategy
98(5)
Place
103(1)
Channel structures
104(10)
Marketing online
114(7)
Social media strategy
121(3)
Online video courses and lectures
124(1)
Online video case studies
125(1)
05 Finance and accounting
126(43)
Who uses accounting information and why
127(1)
Understanding and interpreting key accounting reports
128(10)
Analysing accounts
138(8)
Sources of funds
146(8)
Stock markets
154(1)
Junior stock markets
155(3)
Crowdfunding
158(4)
Foreign direct investment (FDI) incentives
162(2)
Taxing international enterprises
164(1)
Foreign exchange
165(2)
Online video courses and lectures
167(1)
Online video case studies
167(2)
06 Managing the international organization
169(17)
International business strategy vs structure, people and systems
170(1)
Structures - the options
170(4)
Line and staff organization
174(2)
Strategic business unit (SBU)
176(1)
Succession planning
177(1)
Teams
178(4)
The board of directors
182(1)
Outsourcing
183(2)
Online video courses and lectures
185(1)
Online video case studies
185(1)
07 Human resource management
186(25)
Culture
187(4)
Expatriates
191(4)
Compensation strategies
195(1)
Appraisals
196(1)
Development
197(1)
Labour relations, practices and law
198(1)
Organizational behaviour
199(6)
Managing change
205(3)
Online video courses and lectures
208(1)
Online video case studies
209(2)
08 Selecting and maintaining global strategic partners
211(18)
Going on the acquisition trail
216(2)
Valuing a target
218(6)
Limit the risks
224(1)
Manage the acquisition/venture relationship
225(1)
Clear the regulators
226(1)
Online video courses and lectures
226(1)
Online video case studies
227(2)
09 Ethics and social responsibility in the global marketplace
229(13)
Ethics and social responsibility defined
230(2)
Corruption - the international perspective
232(1)
Owners vs directors: the start of the ethical tug of war
233(1)
Understanding stakeholders
234(3)
Implementing ethical and responsible strategies
237(1)
Whistleblowers - an ethical longstop
238(1)
Does being ethical pay off?
239(1)
Online video courses and lectures
240(1)
Online video case studies
241(1)
Index 242
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK