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viii | |
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ix | |
Introduction |
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1 | (7) |
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01 Introduction to international business |
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8 | (28) |
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A brief history of the instruments of international business |
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9 | (5) |
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Why and how businesses become international |
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14 | (2) |
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International trade theory - an A to P |
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16 | (9) |
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The economic, social and enterprise effects of international business |
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25 | (8) |
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33 | (1) |
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Online video courses and lectures |
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34 | (1) |
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Online video case studies |
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35 | (1) |
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02 The international business environment |
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36 | (20) |
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38 | (1) |
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39 | (6) |
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45 | (2) |
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47 | (1) |
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48 | (7) |
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Online video courses and lectures |
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55 | (1) |
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Online video case studies |
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55 | (1) |
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03 Global business strategy |
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56 | (25) |
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Devising strategy - the overview |
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58 | (2) |
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60 | (2) |
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62 | (1) |
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62 | (2) |
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64 | (6) |
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70 | (3) |
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73 | (1) |
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74 | (5) |
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Online video courses and lectures |
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79 | (1) |
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Online video case studies |
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80 | (1) |
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04 International marketing strategy |
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81 | (45) |
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82 | (3) |
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85 | (9) |
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Advertising and promotion |
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94 | (4) |
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98 | (1) |
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98 | (5) |
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103 | (1) |
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104 | (10) |
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114 | (7) |
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121 | (3) |
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Online video courses and lectures |
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124 | (1) |
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Online video case studies |
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125 | (1) |
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05 Finance and accounting |
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126 | (43) |
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Who uses accounting information and why |
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127 | (1) |
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Understanding and interpreting key accounting reports |
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128 | (10) |
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138 | (8) |
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146 | (8) |
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154 | (1) |
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155 | (3) |
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158 | (4) |
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Foreign direct investment (FDI) incentives |
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162 | (2) |
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Taxing international enterprises |
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164 | (1) |
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165 | (2) |
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Online video courses and lectures |
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167 | (1) |
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Online video case studies |
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167 | (2) |
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06 Managing the international organization |
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169 | (17) |
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International business strategy vs structure, people and systems |
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170 | (1) |
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170 | (4) |
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Line and staff organization |
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174 | (2) |
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Strategic business unit (SBU) |
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176 | (1) |
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177 | (1) |
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178 | (4) |
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182 | (1) |
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183 | (2) |
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Online video courses and lectures |
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185 | (1) |
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Online video case studies |
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185 | (1) |
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07 Human resource management |
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186 | (25) |
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187 | (4) |
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191 | (4) |
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195 | (1) |
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196 | (1) |
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197 | (1) |
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Labour relations, practices and law |
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198 | (1) |
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199 | (6) |
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205 | (3) |
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Online video courses and lectures |
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208 | (1) |
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Online video case studies |
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209 | (2) |
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08 Selecting and maintaining global strategic partners |
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211 | (18) |
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Going on the acquisition trail |
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216 | (2) |
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218 | (6) |
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224 | (1) |
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Manage the acquisition/venture relationship |
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225 | (1) |
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226 | (1) |
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Online video courses and lectures |
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226 | (1) |
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Online video case studies |
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227 | (2) |
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09 Ethics and social responsibility in the global marketplace |
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229 | (13) |
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Ethics and social responsibility defined |
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230 | (2) |
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Corruption - the international perspective |
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232 | (1) |
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Owners vs directors: the start of the ethical tug of war |
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233 | (1) |
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Understanding stakeholders |
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234 | (3) |
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Implementing ethical and responsible strategies |
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237 | (1) |
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Whistleblowers - an ethical longstop |
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238 | (1) |
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Does being ethical pay off? |
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239 | (1) |
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Online video courses and lectures |
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240 | (1) |
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Online video case studies |
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241 | (1) |
Index |
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242 | |