This book offers a close analysis of the relationship between diets and identity in modern Western culture through examination of popular texts including blogs, diet books, and websites....Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other...Loe edasi...
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand respo...Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This comprehensive second edition provide...Loe edasi...
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological pr...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to includ...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to incl...Loe edasi...
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Spl...Loe edasi...
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today....Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising....Loe edasi...
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. This critical introductory text explores the role of advertising in conte...Loe edasi...
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. ...Loe edasi...
(Ilmumisaeg: 25-Jan-2023, Hardback, Kirjastus: OUP Australia and New Zealand, ISBN-13: 9780190340902)
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...Loe edasi...
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual...Loe edasi...
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers...Loe edasi...
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a brand-name capitalism among the Indian middle class by promoting the sale of gl...Loe edasi...
Social media marketing is a key area of marketing that publishers and those who want to work in the industry cannot afford to ignore. This book is a guide to developing and optimising smart social strategies across works of fiction. It begins by nai...Loe edasi...
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry....Loe edasi...
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion lea...Loe edasi...
(Ilmumisaeg: 30-Jul-2022, Paperback / softback, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781032115580)
In Joyful Infographics, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy to understand language, and with historic...Loe edasi...
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on...Loe edasi...
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on...Loe edasi...
This comprehensive work presents a thorough exploration of celebrity bromances, interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors exam...Loe edasi...
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effec...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035339440)
This resourceful book examines Transformative Advertising Research as both a conceptual framework and an emerging subfield of advertising dedicated to enhancing well-being across individuals, institutions and society. Scholars from across the globe...Loe edasi...
This book offers a close analysis of the relationship between diets and identity in modern Western culture through examination of popular texts including blogs, diet books, and websites....Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other...Loe edasi...
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand respo...Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This comprehensive second edition provide...Loe edasi...
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers...Loe edasi...
(Ilmumisaeg: 21-May-2024, Paperback / softback, Kirjastus: MIT Press, ISBN-13: 9780262552097)
Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists...Loe edasi...
• This book provides you with a step-by-step guide to making a scientific poster that has real impact• Ensure you stand out from the crowd at your next poster fair• A practical guide that gives you answers to questions...Loe edasi...
100 Best Posters 22 presents groundbreaking work in the fields of corporate design, advertising, and the graphic arts.Every year, the 100 Beste Plakate e. V. association awards prizes to the creators of the most innovative and groundbr...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological pr...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to includ...Loe edasi...
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to incl...Loe edasi...
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Spl...Loe edasi...
