This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making...Loe edasi...
This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
In his book A Different War, poet, filmmaker and photographer Chip Duncan documents the chaos of the war in Ukraine while in search of light and hope. A Different War offers more than a frontline report. Duncan uses poetry, photography, and personal...Loe edasi...
Sales Punks is a rebellious guide for modern B2B sales teams. Packed with real-world insights and practical tools, it helps sellers ditch outdated tactics, re-skill fast, and win in a buyer-first world. Smart, bold, and essential for thriving in tod...Loe edasi...
(Ilmumisaeg: 01-May-2026, Hardback, Kirjastus: University of Georgia Press, ISBN-13: 9780820375496)
In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early American South. In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early Am...Loe edasi...
(Ilmumisaeg: 01-May-2026, Paperback / softback, Kirjastus: University of Georgia Press, ISBN-13: 9780820375489)
In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early American South. Recovering, reconstructing, and reimagining stories that fugitive slaves compelled enslavers to advertise in print when th...Loe edasi...
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven...Loe edasi...
The first book to explore the research concerned with the Australian context of food advertising to children, this work equips policymakers, parents, educators and researchers to better shape and consider potential interventions with life-saving i...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Hardback, Kirjastus: Graphis US Inc, ISBN-13: 9781954632455)
Explore the A to Z of modern advertising.Celebrate all this years creative brilliance in print! This limited edition Graphis Advertising Awards annual honors industry excellence internationally and features this years Platinum,...Loe edasi...
When a book meets a poster, a dialogue between the eyes and the heart begins.This book presents a carefully curated selection of posters designed for a wide range of reading and literary events. They are not only “ messengers”...Loe edasi...
A global, interdisciplinary dive into superheroes and their cultural power across media. Offering a global and interdisciplinary perspective on the superhero genre across comics, television, and film, this book presents a diverse range...Loe edasi...
