The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of larg...Loe edasi...
This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
(Ilmumisaeg: 01-May-2026, Paperback / softback, Kirjastus: University of Georgia Press, ISBN-13: 9780820375489)
In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early American South. Recovering, reconstructing, and reimagining stories that fugitive slaves compelled enslavers to advertise in print when th...Loe edasi...
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5) drink alcohol equa...Loe edasi...
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communicati...Loe edasi...
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communicati...Loe edasi...
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology...Loe edasi...
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Thoroughly updated, thi...Loe edasi...
Public Relations and the Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the ongoing crisis of racism by showing how communication from corporations can advance racial justice, suppor...Loe edasi...
This book reimagines what it means to craft a self in contemporary life. Russ Belks classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital te...Loe edasi...
DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ More Best Practices for B2B Marketing Success, a follow-up to 250+ Best Practices for B2B Marketing Success, is a step-by-...Loe edasi...
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University....Loe edasi...
Advertising and Integrated Brand Promotion, 10th Edition, helps you understand how modern advertising and brand strategy work across todays marketing and business landscape. Youll explore major industry shifts like generative AI, connected and lin...Loe edasi...
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal text...Loe edasi...
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal text...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative...Loe edasi...
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
(Ilmumisaeg: 04-Jun-2026, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781918215113)
This is a critical, deep-dive examination into how the advertising industrys media function collapsed from a profitable, integrated department during the Golden Age of Advertising into todays fragmented, less effective, and often opaque business. A...Loe edasi...
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of larg...Loe edasi...
This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
In his book A Different War, poet, filmmaker and photographer Chip Duncan documents the chaos of the war in Ukraine while in search of light and hope. A Different War offers more than a frontline report. Duncan uses poetry, photography, and personal...Loe edasi...
Sales Punks is a rebellious guide for modern B2B sales teams. Packed with real-world insights and practical tools, it helps sellers ditch outdated tactics, re-skill fast, and win in a buyer-first world. Smart, bold, and essential for thriving in tod...Loe edasi...
(Ilmumisaeg: 01-May-2026, Hardback, Kirjastus: University of Georgia Press, ISBN-13: 9780820375496)
In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early American South. In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early Am...Loe edasi...
(Ilmumisaeg: 01-May-2026, Paperback / softback, Kirjastus: University of Georgia Press, ISBN-13: 9780820375489)
In Pursuit of Freedom is a pioneering study of advertisements for fugitive slaves published in the early American South. Recovering, reconstructing, and reimagining stories that fugitive slaves compelled enslavers to advertise in print when th...Loe edasi...
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide provides actionable insights and proven...Loe edasi...
The first book to explore the research concerned with the Australian context of food advertising to children, this work equips policymakers, parents, educators and researchers to better shape and consider potential interventions with life-saving i...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Hardback, Kirjastus: Graphis US Inc, ISBN-13: 9781954632455)
Explore the A to Z of modern advertising.Celebrate all this years creative brilliance in print! This limited edition Graphis Advertising Awards annual honors industry excellence internationally and features this years Platinum,...Loe edasi...
When a book meets a poster, a dialogue between the eyes and the heart begins.This book presents a carefully curated selection of posters designed for a wide range of reading and literary events. They are not only “ messengers”...Loe edasi...
