| Introduction |
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1 | (4) |
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1 | (1) |
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2 | (1) |
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3 | (1) |
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3 | (2) |
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PART 1 GETTING STARTED WITH AIRBNB |
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5 | (42) |
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Chapter 1 The Lowdown on Airbnb, Just the Basics |
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7 | (10) |
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Looking at the Big Picture |
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7 | (3) |
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The sharing economy --- putting underutilized resources to use |
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8 | (1) |
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Understanding what short-term rentals are |
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9 | (1) |
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Knowing what you need to host |
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9 | (1) |
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Recognizing the Benefits of Airbnb as a Platform Compared to Its Competition |
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10 | (2) |
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Answering Common Questions That You as a Potential Host May Have |
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12 | (5) |
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Why would I allow strangers into my house? |
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12 | (1) |
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Is it safe to host on Airbnb? |
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13 | (1) |
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Is my property suited for Airbnb? |
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14 | (1) |
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15 | (1) |
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Am I suited to host on Airbnb? |
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15 | (1) |
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What if a guest gets hurt? |
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16 | (1) |
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What is the difference between couch surfing and Airbnb? |
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16 | (1) |
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Chapter 2 Hosting on Airbnb: What It Really Means |
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17 | (12) |
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Having a Hospitality Mind-set --- What It Takes to Be a Host |
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17 | (5) |
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Opening your heart and your home to guests |
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19 | (1) |
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Establishing trust through transparency and dependability |
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20 | (1) |
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Keeping your place clean and well equipped |
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20 | (1) |
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Delivering on (rising) expectations |
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21 | (1) |
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Setting up systems so your guests have a unique stay |
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21 | (1) |
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Adding a touch of personal magic |
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22 | (1) |
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Before Becoming an Airbnb Host: What to Consider |
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22 | (7) |
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Being aware of your hidden expectations |
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22 | (2) |
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Inviting strangers into your home |
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24 | (1) |
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24 | (1) |
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Looking at how technologically savvy you are |
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25 | (1) |
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Being aware of how your decision to host affects others in your life |
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26 | (1) |
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Determining the type of host you want to become |
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27 | (2) |
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Chapter 3 Determining Your Profit Potential |
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29 | (18) |
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Decoding How Much You Can Really Make on Airbnb |
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30 | (2) |
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Starting with national averages |
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30 | (1) |
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Your location mostly determines your Airbnb profit potential |
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30 | (2) |
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Researching Your Airbnb Market: Earning Statistics |
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32 | (5) |
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Finding the crucial market statistics |
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33 | (2) |
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Understanding the market deeper |
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35 | (2) |
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Determining the Size of Your Pie |
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37 | (5) |
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Factoring operating expenses |
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38 | (1) |
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Estimating time commitment |
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39 | (3) |
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Comparing the Big City versus Rural |
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42 | (2) |
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Earning a profit in any market |
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42 | (1) |
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Adding more Airbnb listings without purchasing property |
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43 | (1) |
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Determining the Legality of Hosting in Your Market |
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44 | (3) |
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Being aware of the potential risks of Airbnb hosting |
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44 | (1) |
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Finding out what laws or restrictions apply to you |
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45 | (2) |
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PART 2 PUTTING THE SPOTLIGHT ON YOUR LISTING |
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47 | (64) |
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Chapter 4 Preparing Your Property for Airbnb |
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49 | (24) |
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Creating Profit Potential with Your Property |
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50 | (2) |
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Maximizing the potential of your listing by optimizing your space |
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50 | (1) |
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Starting your listing off strong |
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51 | (1) |
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Determining the Amenities Guests Want in Your Market |
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52 | (2) |
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Identifying the types of amenities to include in your listing |
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53 | (1) |
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Looking at your competition to better gauge what guests want |
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54 | (1) |
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Focusing on Which Amenities, Furniture, and Appliances to Include |
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54 | (7) |
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Focusing on the must-have amenities |
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55 | (2) |
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Remembering the often forgotten |
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57 | (1) |
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Stuck between a must-have and a nice-to-have |
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58 | (1) |
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Providing a bonus: The nice-to-haves |
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58 | (1) |
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Surprising with the outstanding |
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59 | (1) |
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Avoiding the wastes of money |
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60 | (1) |
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Figuring Out What Space Is Accessible to Guests in Your Listing |
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61 | (1) |
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61 | (1) |
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62 | (1) |
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Access to living room, outdoor spaces, and other rooms |
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62 | (1) |
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Managing Neighbors' Relations |
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62 | (3) |
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Being a good neighbor: Why doing so is profitable |
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63 | (1) |
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Investing in neighbor relations before you start |
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63 | (1) |
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Communicating with your neighbors |
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64 | (1) |
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Managing Landlord Relations |
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65 | (3) |
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Being aware of the risks of hosting without consent |
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65 | (1) |
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Asking your landlord if you can host on Airbnb |
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66 | (1) |
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What landlords want to know when it comes to hosting |
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66 | (1) |
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67 | (1) |
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Getting Proper Insurance Protection |
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68 | (2) |
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Grasping the importance of being properly insured |
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68 | (1) |
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Understanding Airbnb's liability protection and not relying on it alone |
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68 | (1) |
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Buying your own insurance to ensure you're fully protected |
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69 | (1) |
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Being a Guest First to Better Understand Hosting --- Walk in Your Guests' Shoes |
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70 | (3) |
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Chapter 5 Building the Perfect Listing |
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73 | (26) |
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Making a Strong First Impression |
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74 | (2) |
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Creating a Listing That Gets Attention |
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76 | (3) |
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Winning at Airbnb search engine optimization |
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76 | (2) |
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Identifying the most important pillars when setting up your listing |
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78 | (1) |
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Understanding how to play the long game to perform better |
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78 | (1) |
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Writing a Strong Headline |
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79 | (5) |
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What makes a great headline |
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80 | (1) |
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What you need to know in order to draft a top-notch headline |
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81 | (1) |
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How you can write your own headline |
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82 | (2) |
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Drafting a Great Description |
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84 | (3) |
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What to include in your listing description |
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84 | (1) |
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Organizing your listing for success |
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84 | (1) |
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Keeping the goal in mind (more bookings) |
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85 | (2) |
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87 | (3) |
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Knowing what to cover and why |
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88 | (1) |
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Enforcing your house rules successfully: The how-to |
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89 | (1) |
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Choosing a Cancellation Policy |
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90 | (3) |
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Identifying the six cancellation policies |
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90 | (1) |
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Selecting the policy that's right for you |
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91 | (2) |
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Determining Appropriate Fees |
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93 | (2) |
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93 | (1) |
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94 | (1) |
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95 | (1) |
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Turning on Instant Book: The Pros and Cons |
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95 | (4) |
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Chapter 6 Making Your Listing Shine with Photography |
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99 | (12) |
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Setting Your Photo Strategy |
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100 | (3) |
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Understanding why photos are so important |
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100 | (1) |
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Analyzing which photos perform best and worst |
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100 | (1) |
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Hiring a professional photographer: Why doing so is a smart decision |
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101 | (2) |
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Staging Your Property for Photos |
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103 | (1) |
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Realizing why property staging is key |
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103 | (1) |
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Staging your space like a pro |
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104 | (1) |
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104 | (3) |
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Mixing it up: From wide to detailed to closeup shots |
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105 | (1) |
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Having a photography checklist |
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106 | (1) |
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Working with Your Photographer to Get Great Photos |
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107 | (2) |
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107 | (1) |
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107 | (1) |
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Getting the proper exposure |
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108 | (1) |
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Identifying Tips and Tricks Used by Top Listings and Superhosts |
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109 | (2) |
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PART 3 UNCOVERING IMPORTANT PRICING ESSENTIALS |
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111 | (70) |
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Chapter 7 Setting Your Listing Pricing |
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113 | (20) |
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Focusing on Baseline Pricing |
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114 | (2) |
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Studying your competition: Gather comparable market data |
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114 | (2) |
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Choosing a baseline pricing strategy |
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116 | (1) |
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Ramping Up to Baseline Pricing |
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116 | (1) |
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Understanding and Adjusting for Seasonality |
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117 | (2) |
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Factoring in Temporality and Special Events: Going from High to Low |
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119 | (2) |
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Using Dynamic Pricing: Yes or No? |
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121 | (4) |
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Underperforming with Airbnb's Smart Pricing tool |
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122 | (1) |
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Aligning incentives with third-party dynamic pricing tool |
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123 | (2) |
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Setting Other Types of Fees |
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125 | (8) |
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125 | (2) |
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Setting the extra person fee |
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127 | (2) |
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Setting the security deposit |
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129 | (1) |
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Lowering the barrier to booking |
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130 | (3) |
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Chapter 8 Increasing Your Profit Potential |
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133 | (22) |
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Leaving Money on the Table |
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134 | (1) |
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Picking the Low Hanging Fruits First |
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135 | (1) |
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Having a great listing profile |
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135 | (1) |
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Delivering 5-star guest experiences consistently |
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135 | (1) |
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136 | (3) |
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Recognizing where to take special care when cutting cost |
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136 | (2) |
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138 | (1) |
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Spending Smart: Best Purchases That You Can Make Now for Profits Later |
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139 | (3) |
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Increasing Booking Revenue |
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142 | (7) |
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142 | (1) |
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Raising average nightly rate (ANR) |
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142 | (1) |
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Expanding listing availability |
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142 | (1) |
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Doing all three: Yes or no? |
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142 | (2) |
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Considering the four scenarios of Airbnb listing performance |
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144 | (4) |
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Charging a premium over competition |
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148 | (1) |
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Using dynamic pricing to take out the guesswork |
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149 | (1) |
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Maximizing Overall Revenue Potential |
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149 | (3) |
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Improving your offering to increase revenue potential |
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149 | (1) |
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Increasing occupancy capacity |
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150 | (2) |
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Creating Additional Revenue Sources |
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152 | (3) |
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Chapter 9 Going on Cruise Control and Still Making Money |
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155 | (14) |
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Choosing Sanity over Profits: Steer Clear of Burning Out |
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156 | (3) |
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Figuring out what you can handle |
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156 | (2) |
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Minimizing your time and stress is just as important as maximizing profits |
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158 | (1) |
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Thinking about your hosting like a business |
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158 | (1) |
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Identifying What You Can Eliminate |
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159 | (2) |
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Automating to Make Your Life Easier |
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161 | (2) |
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161 | (2) |
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163 | (1) |
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Outsourcing Different Tasks |
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163 | (6) |
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Outsourcing guest communication |
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164 | (1) |
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Outsourcing guest reviews |
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165 | (1) |
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Hiring a pro for cleaning |
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165 | (2) |
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Hiring a professional property manager |
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167 | (2) |
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Chapter 10 It's a Bird, It's a Plane... No... It's a Superhost! |
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169 | (12) |
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What Makes a Superhost: Putting the Guest First and Foremost |
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170 | (1) |
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Meeting Superhost Requirements |
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171 | (2) |
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Becoming a Superhost: The how-to |
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171 | (1) |
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What you can do to reach Superhost status |
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172 | (1) |
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Maintaining Superhost Status |
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173 | (4) |
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173 | (1) |
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174 | (1) |
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Your overall guest reviews |
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175 | (2) |
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Losing Superhost Status and Bouncing Back |
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177 | (1) |
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Eyeing Superhost Alternatives: Business Travel Ready and Family Friendly |
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178 | (3) |
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PART 4 MASTERING YOUR GUESTS' EXPERIENCE |
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181 | (64) |
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Chapter 11 Comprehending What Being a Good Host Means |
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183 | (14) |
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Understanding the Guest Search Experience |
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184 | (3) |
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Looking at the steps to reach booking |
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184 | (2) |
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Eliminating friction from the booking process |
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186 | (1) |
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Identifying the Fundamentals of Guest Satisfaction |
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187 | (3) |
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Recognizing the factors that can affect guest satisfaction |
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188 | (1) |
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188 | (2) |
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Creating Your Guest-Centric Plan |
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190 | (3) |
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Minimizing guess stress with a guidebook |
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191 | (1) |
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Creating pleasant little surprises |
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192 | (1) |
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Catering to Your Ideal Guest Type |
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193 | (4) |
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194 | (1) |
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194 | (1) |
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194 | (1) |
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Families with young children |
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195 | (1) |
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195 | (1) |
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195 | (1) |
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196 | (1) |
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Chapter 12 Creating a Seamless Check-In Process |
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197 | (16) |
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Communicating Check-In Information with Guests |
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198 | (5) |
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Sending messages to your guests prior to check-in |
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198 | (4) |
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Preventing potential issues before check-in |
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202 | (1) |
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Preparing for Your Guest Check-In |
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203 | (3) |
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Getting your property ready for check-in |
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203 | (1) |
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Getting yourself ready for the check-in |
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204 | (2) |
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Handling the Check-In Process |
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206 | (7) |
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Doing in-person check-ins |
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206 | (1) |
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Doing a remote self-check-in |
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207 | (3) |
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210 | (3) |
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Chapter 13 Continuing a Stress-Free Guest Stay Post Check-In to Check-Out |
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213 | (20) |
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Setting the Tone for Your Guests' Arrival |
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214 | (1) |
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Ensuring Your Guests Enjoy Their Stay |
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215 | (3) |
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Understanding why guests won't voice complaints directly |
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215 | (1) |
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Opening communications with guests |
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216 | (1) |
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Keeping a guest book for guests to sign |
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216 | (1) |
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Going the extra mile for your guests |
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217 | (1) |
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Ensuring a Smooth Check-Out |
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218 | (3) |
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218 | (2) |
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220 | (1) |
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Doing in-person check-outs |
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220 | (1) |
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Knowing What to Do After Guests Leave |
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221 | (4) |
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Assessing the state of your property |
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221 | (1) |
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Filing a claim with Airbnb |
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221 | (1) |
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Following up with your guests |
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222 | (2) |
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Blocking out a day or two before and after reservations for preparation time |
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224 | (1) |
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Managing and Responding to Guest Reviews |
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225 | (8) |
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Understanding the nature of Airbnb's positive leaning reviews |
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225 | (1) |
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Responding to positive guest reviews |
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226 | (1) |
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Minimizing the occurrence negative reviews |
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227 | (3) |
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Minimizing the impact of negative reviews |
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230 | (1) |
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Reviewing your guests in return |
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231 | (2) |
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Chapter 14 Upkeeping Your Space to Keep the Reservations Coming |
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233 | (12) |
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Maintaining Your Space to Ensure Long-Term Success on Airbnb |
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234 | (3) |
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Smoke and carbon monoxide detectors |
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234 | (1) |
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234 | (1) |
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Heating ventilation and air conditioning (HVAC) |
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235 | (1) |
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236 | (1) |
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Other aspects to consider |
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236 | (1) |
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Cleaning Your Space --- The No. 1 Biggest Headache |
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237 | (5) |
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237 | (1) |
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238 | (1) |
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239 | (1) |
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239 | (1) |
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Identifying what needs to be cleaned in a turnover: Your handy checklist |
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239 | (2) |
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Systemizing the cleaning process |
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241 | (1) |
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Using Professional Cleaners |
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242 | (1) |
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Having a Cleaning Backup Plan in Place |
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243 | (2) |
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When you may need a backup |
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244 | (1) |
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What to include in your backup |
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244 | (1) |
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PART 5 TAKING YOUR AIRBNB HOSTING TO THE NEXT LEVEL |
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245 | (58) |
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Chapter 15 Elevating Your Hosting Game with Airbnb PLUS |
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247 | (8) |
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Knowing What Airbnb PLUS Is |
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248 | (4) |
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Recognizing what an Airbnb PLUS listing looks like |
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248 | (2) |
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Identifying the benefits of Airbnb PLUS |
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250 | (1) |
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Identifying the drawbacks to PLUS |
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251 | (1) |
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Becoming Airbnb PLUS Certified: The How-To |
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252 | (3) |
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Identifying PLUS potential |
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253 | (1) |
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253 | (2) |
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Chapter 16 Exploring the Many Nontraditional Listing Opportunities |
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255 | (10) |
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Understanding Nontraditional Listings |
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256 | (4) |
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Knowing when to consider nontraditional |
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256 | (1) |
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The advantages of going nontraditional |
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257 | (1) |
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The disadvantages of going nontraditional |
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258 | (2) |
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260 | (2) |
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Looking at the Many Ways to Go Small |
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262 | (1) |
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Crafting a Story for Guests |
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263 | (2) |
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Chapter 17 Subdividing Your Airbnb |
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265 | (12) |
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Understanding What Subdividing Your Airbnb Means |
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265 | (3) |
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Recognizing the upsides to subdividing |
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267 | (1) |
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Understanding the downsides to subdividing |
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267 | (1) |
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Determining When to Subdivide |
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268 | (2) |
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Diving into Subdivisions Economics |
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270 | (4) |
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Calculating your subdivision payoff |
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270 | (4) |
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Adding an Accessory Dwelling Unit (ADU) |
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274 | (3) |
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Advantages of accessory dwelling units |
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274 | (1) |
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Disadvantages of accessory dwelling units |
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275 | (2) |
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Chapter 18 Hosting without a Property through Airbnb Experiences |
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277 | (26) |
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Introducing Airbnb Experiences |
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278 | (1) |
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Considering the Advantages and Disadvantages to Hosting an Experience |
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279 | (2) |
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The advantages of hosting an Experience |
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280 | (1) |
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The disadvantages of hosting an Experience |
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281 | (1) |
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Understanding the Keys to Successful Experiences |
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281 | (9) |
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Knowing your target audience |
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281 | (1) |
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Creating a meaningful story |
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282 | (1) |
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Engaging and immersing the guests |
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283 | (1) |
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Choosing the ideal location |
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284 | (1) |
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Building and sustaining momentum |
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284 | (2) |
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Making the economics work from day one |
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286 | (4) |
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Brainstorming Unique Airbnb Experience Concepts |
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290 | (3) |
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Using the mix-and-match strategy |
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291 | (1) |
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Capitalizing on a growing trend |
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291 | (1) |
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292 | (1) |
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Going weird and one of a kind |
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292 | (1) |
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Submitting Your Airbnb Experience for Approval |
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293 | (8) |
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Understanding Airbnb's three pillars of quality Experiences |
|
|
293 | (1) |
|
|
|
294 | (1) |
|
Filling out the application |
|
|
295 | (5) |
|
|
|
300 | (1) |
|
|
|
301 | (1) |
|
Looking at the Future of Airbnb Experiences |
|
|
301 | (2) |
|
PART 6 TACKLING IMPORTANT MONEY MATTERS |
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|
303 | (28) |
|
Chapter 19 Understanding Airbnb Taxes |
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|
305 | (18) |
|
Getting Serious about Taxes |
|
|
306 | (5) |
|
Knowing how Airbnb income is taxed |
|
|
307 | (1) |
|
Asking the important questions |
|
|
308 | (3) |
|
Taking Account of Your Airbnb Earnings |
|
|
311 | (3) |
|
Deciphering the gross earnings report |
|
|
311 | (3) |
|
Getting tax forms from Airbnb |
|
|
314 | (1) |
|
Taking Account of Your Airbnb Expenses |
|
|
314 | (6) |
|
Understanding deductible expenses |
|
|
315 | (1) |
|
Comprehending capitalized expenses |
|
|
315 | (2) |
|
Knowing what deductible expenses to track |
|
|
317 | (1) |
|
Knowing what documents to keep |
|
|
318 | (2) |
|
Exploring Recent Tax Law Changes |
|
|
320 | (3) |
|
Deducting 100 percent bonus depreciation on personal property |
|
|
320 | (1) |
|
Getting the 20 percent pass-through deduction |
|
|
320 | (3) |
|
Chapter 20 Making Big Bucks as an Airbnb Co-Host |
|
|
323 | (8) |
|
Co-Hosting: What It Actually Takes to Manage Other People's Listings |
|
|
324 | (3) |
|
Understanding the basics of co-hosting |
|
|
324 | (1) |
|
Considering co-hosting: Is it right for you? |
|
|
325 | (1) |
|
Identifying the benefits to co-hosting |
|
|
326 | (1) |
|
Running your co-hosting business through a legal entity |
|
|
327 | (1) |
|
Scaling Your Income through Co-Hosting |
|
|
327 | (4) |
|
Starting to co-host: The how-to |
|
|
327 | (1) |
|
Turn hosting for others on autopilot |
|
|
328 | (1) |
|
Growing your co-hosting business to your desired level of income in record time |
|
|
329 | (2) |
|
|
|
331 | (14) |
|
Chapter 21 Ten Tips to Be a Better Host |
|
|
333 | (4) |
|
Research Your Market before Hosting |
|
|
333 | (1) |
|
|
|
333 | (1) |
|
|
|
334 | (1) |
|
|
|
334 | (1) |
|
Touch Base with Your Guests Regularly |
|
|
334 | (1) |
|
|
|
335 | (1) |
|
|
|
335 | (1) |
|
Use Action Shots in Your Photos |
|
|
335 | (1) |
|
Disclose and Highlight Potential Negatives Up Front |
|
|
336 | (1) |
|
|
|
336 | (1) |
|
Chapter 22 Ten Best Purchases for Hosts |
|
|
337 | (4) |
|
|
|
337 | (1) |
|
Floor Mats for Every Entrance |
|
|
338 | (1) |
|
|
|
338 | (1) |
|
Universal Phone Chargers for Every Room |
|
|
338 | (1) |
|
Large Capacity Appliances |
|
|
338 | (1) |
|
Storage Lockers with Locks |
|
|
339 | (1) |
|
High Quality Mattress and Linens |
|
|
339 | (1) |
|
|
|
339 | (1) |
|
|
|
339 | (1) |
|
|
|
340 | (1) |
|
Chapter 23 Ten Ways to Increase Your Earnings |
|
|
341 | (4) |
|
Putting Your Best Listing Forward |
|
|
341 | (1) |
|
Asking Guests to Leave Reviews |
|
|
342 | (1) |
|
Tailoring Amenities to Your Audience |
|
|
342 | (1) |
|
Offering Add-On Goods and Services |
|
|
342 | (1) |
|
Using Appropriate Pricing |
|
|
342 | (1) |
|
|
|
343 | (1) |
|
Listing an Airbnb Experience |
|
|
343 | (1) |
|
|
|
343 | (1) |
|
|
|
344 | (1) |
|
Avoiding Catastrophic Losses |
|
|
344 | (1) |
| Index |
|
345 | |
