Airline Management: Strategies for the 21st Century: Strategies for the 21st Century 3 [Kõva köide]

Airline Management: Stategies for the 21st Century is a companion to Air Transportation: Foundations for the 21st Century. Together these two volumes take readers through the dark ages and monumental losses suffered collectively by the airlines since deregulation, and into the possibility of an economic reformation and the return of profitability. Suggested in the two books are trends and stategies, that if followed might lead to a renaisance of consistent profitability for the airlines, stable employment for labor, and continuous, reliable and fairly priced air services for consumers. Since their deregulation in 1978, airlines have undergone profound changes. Deregulatory opponents insist that the economic losses suffered by the industry are proof that deregulation has failed. And, arguably, the downward slide may well have been triggered by the Airline Deregulation Act. But as suggested in this and its companion text, deregulatory policy that Congress intended failed within ten years of its implementation, and in the absence of sound regulatory policy the airlines have floundered. Yet the industry has still managed to have its ups and downs. Thus, not all of its ills can be attributed to deregulatory failure or to lack of policy direction. There are other, intervening if not compounding variables including (as some would argue) mismanagement and lack of imagination on the part of the captains of the industry.It is the purpose of this series to acquaint the reader with the principal elements of air transportation history, airline economics, business, finance, marketing, regulation, and management-to bring all the essential elements of commercial aviation within the two-volume series. We hope that, together, the Air Transport Series will continue to be a solid reference for airline and aviation management, and fundamental texts for courses in air transportation, airline and aviation managment, business, law, and economics.

The proctice and managment of the airline industry.