Wonderfully applicable to everything in life, and funny as hell * Nassim Nicholas Taleb, bestselling author of Antifragile and Black Swan * Brilliant, Brilliant, Brilliant wonderfully heretical, naughty and funny Uncommon sense on stilts * Jules Goddard, Fellow of the Centre for Management Development at London Business School and co-author of Uncommon Sense, Common Nonsense * Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. * Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion * Brings together complex theory with stories and plentiful humour to both captivate and entertain. Its an important work for our era of apparent irrationality. * The Spectator * Both a book on human behavior and a rallying cry to stand up against the spreadsheet mafia dominating most government and corporate policies today * Forbes, "Best Books on Consumer Behavior to Help You in Business and in Life" * Stimulating and funny * The Times * [ A] fun, quirky, hilarious page-turnerSutherland is one of the all-time great raconteurs, polymaths, and ad men * Geoffrey Miller, evolutionary psychologist, author of The Mating Mind, Spent, and What Women Want * Buy this book for the footnotes alone As a committed devotee of rationalism, who thinks there is not enough of it in this world, I rationally ought to hate this book. Instead I loved it. * Matt Ridley, author of The Rational Optimist * A must read for anyone who is in the people business * Dilip Soman, Canada Research Chair in Behavioural Science and Economics, University of Toronto *
